DO BUSINESSES TAKE TRUST FOR GRANTED?
As Jordan Hatmaker shares in our documentary, trust is the foundation for everything. It gives people the freedom to take risks, for organizations to innovate, and for business to achieve extraordinary heights. Most leaders agree that trust drives exceptional performance, yet few know how to take proactive steps to earn and protect trust. A thoughtful approach needs to spur action in a deliberate, strategic way.
We filmed more than 20 leaders from some of the most successful organizations and institutions and asked: What is trust? How can it be earned? What happens when it’s lost? And how can companies regain it? We invite you to watch and hear how leaders are putting the value-driving power of trust into action.
Episode 1
Trustfall: The film
Falling through the air at 120 mph, Jordan deployed her chute—only to have it fail to open. Watch Trustfall, an unbelievable true story of trust broken, lost, and miraculously regained.
Watch now
Episode 2
Defining trust
Most of us don’t think about trust often, but trust is the foundation of all our interactions, whether in business or society. Can something so intangible be defined? Watch episode 2 to hear business and academic leaders define what trust means to them.
Learn moreEpisode 3
Earning trust
Studies show that trusted organizations outperform untrusted ones by a wide margin. Values critical to organizational performance, from customer service to data privacy, rest on a bedrock of trust. But how do successful companies build trust with stakeholders? Explore what it means to earn trust for your enterprise.
Learn moreEpisode 4
Losing trust
A loss of trust can be devastating for an organization. But what leads to that breach? And what can be done to prevent it? As these business leaders share, preventing a loss of trust isn’t about perfection, but asking the right questions beforehand—and doing something about it.
Learn moreEpisode 5
Regaining trust
With effort, focus, and time, trust can be earned. It requires deliberate action with all stakeholders, customers, and team members—from those directly affected to those on the periphery. Asking hard questions. And then driving change in technology, process, or organizational structure. You can earn it back and rebuild it. Explore your first steps now.
Learn moreThe cast
Thank you to the business and academic leaders featured in this film for leading the industry dialogue on trust.2
Chair, Deloitte US
CEO, OneTrust
Chief Data Officer, Salesforce
Enterprise Trust Leader,
Deloitte Transactions and Business
Analytics LLP
CEO, Great Place To Work
Dean of Global Business, The
Fletcher School at Tufts
University
Executive Director, Ethics in
Entrepreneurship, Theranos
Whistleblower
Deloitte CLO Program Leader,
Deloitte Financial Advisory
Services LLP
Professor of Law &
Philosophy, Duke University,
Founding Director, Duke
Initiative for Science & Society
CEO, Deloitte US
Vice President, Enterprise
Trust, Deloitte & Touche LLP
Chief Trust Officer, SAP
Chief Privacy Officer, Gannett
| USA Today Network
Chief Legal & Business Affairs
Officer, One Trust
US Navy (Ret.), Former
Director, NSA
Global Chief Privacy Officer,
Prudential
Professor of Management
Practice, Harvard Business
School, Author of The Power
of Trust
Health-ISAC Board Member
Vice Chair, M&A, Deloitte US
1 Jordan Hatmaker is not a Deloitte employee. This film should not be construed as an endorsement of skydiving—an activity that should not be performed without being appropriately trained or with someone who is.
2 Professional titles at time of filming.