“To impact trust, you have to be able to measure and quantify it.”
– Don Fancher, CLO Program Leader, Deloitte Financial Advisory Services LLP
It’s the currency of every business relationship, but it’s more than a transaction. Trust is a gift—but it can’t be given blindly. As the adage goes, what is measured is managed and, for business, accurately gauging both competence and intent is the starting point of earning trust.
But it’s not the finish line. Watch episode 3, “Earning trust,” and then explore more of our thinking below on how to earn trust with your customers and teams.
Why is earning trust so vital for organizations?
88%
of customers who highly trust a brand have bought from that brand again1
62%
of customers who highly trust a brand buy almost exclusively from that brand1
79%
of employees who highly trust their employer feel motivated to work1
1 Four Factors of Trust, 2022.
How can organizations begin to earn trust?
How do you operationalize such a deeply held value? To discover how we can help you apply trust in your organization, let us know below what interests you. Or, if you’d just prefer a conversation, we can start there.
Trust charter
Align the enterprise to your vision and values, based on what matters most to your organization and your industry.
Trust assessment
Understand how trust is earned with your customers, team, and stakeholders, and benchmark it relative to your industry.
Trust office
Establish the required capabilities and organizational design to support a Trust Office or Trust & Safety function.
Trusted leadership lab
Develop competencies to foster trusted relationships.
Trust center
Establish the necessary capabilities, organizational design, and digital enablement of your trust program.
Digital trust
Help strengthen privacy and regulatory compliance.
Digital and trust forensics
Uncover and investigate fraud.
Trusted AI governance
Establish an enterprise-wide AI governance program, calibrate AI implementation risks, evaluate models, comply with regulations, and provide transparency.
Introducing the chief trust officer
Learn moreNita Farahany, Duke Initiative for Science & Society
In the wake of disruptive emerging technology, what are some things organizations can do to nurture and build trust with their employees and the wider community?
Watch nowLet’s connect