Deloitte China assists listing of AuGroup on SEHK

Deloitte China supported the listing of AuGroup (SHENZHEN) Cross-Border Business Co. (AuGroup, stock code: 02519.HK) on the Stock Exchange of Hong Kong (SEHK) on 8 November 2024. This marks the 1st new listing for a Chinese online retailer of furniture, home furnishing and logistical services in Hong Kong.

AuGroup raised around HKD466 million by issuing 29,894,700 H Shares.

Listing ceremony of AuGroup at Hong Kong Stock Exchange

(From left) Cici Chen, Deloitte China’s A&A manager; Kitson Wong, Southern Region Offering Services partner of the Capital Market Services Group (CMSG); Allen Lau, National leader of the CMSG; Liyan Zhuang, Executive Director and Secretary of the Board of AuGroup; Danny Po, Deloitte China’s senior advisor; Hai Zhuan Lu, Founder and Executive Director of AuGroup; Kuaiyue Ze, Jointly Founder, Executive Director and Chief Financial Officer of AuGroup; David Yu, Southern Region Mainland (SRML) Offering Services leader of the CMSG and SRML A&A leader; Ernest Lee, Deloitte China’s Technical partner and a member of the Listing Committee of the SEHK;, Jamie Yang, A&A manager; and Jamie Liu, A&A senior auditor attend AuGroup’s listing ceremony at SEHK

Client overview

AuGroup is an online retailer specialising in furniture and home furnishings and logistical services. It offers consumers an enjoyable lifestyle experience across a broad range of “home and life” scenarios, leveraging supply chain management and logistics solutions.

Located in Shenzhen, the company is a cross-border e-commerce enterprises in the Chinese mainland. It ranked 1st in the business-to-consumer (B2C) overseas e-commerce market for furniture and home furnishings by China-based sellers in terms of gross merchandise value (GMV) in 2023 and in six categories on the US Amazon site by GMV.

Source: AuGroup’s IPO prospectus published on 31 October 2024

Deloitte’s role

As one of the core service institutes, Deloitte China has been deeply involved in the entire process of offering reporting, fundraising and listing for AuGroup. Our engagement team maintained a dedicated, conscientious attitude with a high-quality philosophy of diligence and excellence. We delivered the highest quality of professional services using our rich industry experience to assist AuGroup to complete its filing work smoothly at each stage. We also cooperated with all related professional parties to achieve AuGroup’s listing on SEHK.

Deloitte China congratulates AuGroup on its successful listing on SEHK. We will continue to provide high quality professional services and outstanding resources integration to assist more clients to take one-step ahead in today's increasingly competitive and complex business environment.