China's consumer markets

A closing window of opportunity

The report passes the clear message: if yours is a consumer business, you have few places to grow. Your growth market could be in China.

The report says companies planning to enter China will need to ensure that they have the resources to enter and are competitive enough to do so effectively. Not all companies can meet these challenges. Companies that are able should look at the market, understand the opportunity, determine their place in the market, devise an entry strategy, and follow through.

The report also pointed out reliable public information in China is scarce and the market continues to be notoriously opaque to outsiders. Therefore, effective China market entry depends on due diligence up front. 

(English version)
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