Build a digital business platform

Leveraged Deloitte China's leading diversified professional service capabilities with Alibaba Cloud's advanced technology solutions, we assist large state-owned airline in building digital business platforms, gradually building price, payment, and settlement centers in stages, and achieving intelligent and integrated price platform management that benchmarks world-class airline.

About Client

The client is a major state-owned airline with two hubs, 20 subsidiaries, and over 70 offices worldwide. It prioritizes digitalization and convenience to deliver a first-class passenger experience. By accelerating the digital transformation process, it is embarking on a new journey towards high-quality development, and aiming to become a globally competitive, world-class airline.

Requirements

In order to implement the requirements of the "14th Five-Year Plan“ and build a customer centric integrated marketing system, the client has gradually started to construct digital business platforms with price, payment, and settlement centers as the core, and will promote the establishment of a closed-loop system meeting "user needs, marketing strategies, product operations, user outreach, and performance evaluation" in the next five years.

Solutions

Deloitte China, with its profound professional accumulation and rich practical experience in the field of digital transformation, conducts strategic research on world-class airline and leverages Alibaba Cloud's cutting-edge digital technology to create a phased and customized comprehensive solution for client.

Results

Deloitte China adopts a phased customized solution to assist client gradually establish price, payment, and settlement centers, build a digital business platform, and promote the systematization of marketing governance, digitalization of operations, and organization of shared resources.

Deloitte | Alibaba Cloud

As a global strategic partner of Alibaba Cloud, Deloitte leverages market leading innovation capabilities, professional insights, and industry experience with Alibaba Cloud's cutting-edge technology to establish a global alliance network, committed to providing high-quality and comprehensive solutions for Chinese enterprises going global and multinational enterprises operating in China, creating valuable growth for clients and winning market reputation.

Please contact Deloitte:

Steven Guan
Deloitte China Alibaba Cloud Alliance Leader
sguan@deloitte.com.cn

Zhang Zhi Gang
Deloitte China Consulting Business Director
zhigzhang@deloitte.com.cn

If you have any questions, please contact: cnalliance@deloitte.com.cn