Investing in Latin America: Packaging Executives share Insights, Opportunities, and Challenges
For decades, Latin American countries have been a promising venue for global companies seeking to leverage the region’s rich natural resources, low-cost labor markets, and, more recently, expanding consumer markets. In the wake of the global recession, consumer goods companies have been investing in Latin America. They are attracted to the growth potential that is largely driven by the emerging middle classes, who are becoming major consumers of prepared foods, personal care goods, and electronics.
Packaging company executives who are considering following their customers, or see advantages to expanding their own Latin American presence, can benefit from the experiences of businesses already operating there. In this point of view, executives from four companies that are capitalizing on opportunities in the region today share their insights about the reasons they have invested in Latin America, challenges they have encountered, and their views on the future of packaging industry opportunities in the region.