Amanda Li

Amanda is a Partner with Deloitte Consulting based in Shanghai, China. Since joining Deloitte Digital in Australia from 2008, she has focused on helping organisations achieve their digital ambitions by tapping into the power of customer, data, and digital, and delivered large scale digital transformation programs including custom portals, CRM, CMS, Marketing Automation, and data solutions for leading brands and all levels of governments.

In 2019, Amanda transferred to Deloitte Digital China, then moved into Monitor Deloitte in 2021 to build digital expertise and convert strategy into implementations within the Strategy offering. In China, Amanda has led projects that have included new market strategy and service offerings design, Martech strategy, e-commerce and digital service platform implementation, digital architecture, strategy and roadmap development. Key achievements include:

• Designing large, complex digital transformation programs, integrating experience, marketing and sales, and data systems across the presentation, engagement, and data layers
• Converting Advisory engagements into Implementation and Operate models
• Translating corporate strategy into digital roadmaps, covering digital offerings, strategy, architecture, and roadmaps
• Achieving high-quality delivery of complex system integration programs with near-shore delivery centers
• As Lead Digital Partner for a Fortune 20 Oil and Gas client, delivering:

- Growth market strategies
- Digital strategy, architecture, and implementation roadmap designs
- B2B Customer Portals
- Global Enterprise Architecture Playbook
- Digital and Data Accelerator Programs