Creating a successful digital marketing strategy
Creating differentiated experiences is key in being able to meet new customer expectations
Organisations are facing new challenges in a digital era where consumers are constantly changing habits. To succeed, they must ensure that they create differentiated customer experiences which allow them to meet these new expectations.
B2B marketing: Six steps to thrive in a world upended by COVID-19
As sales teams work remotely and face-to-face interactions decrease, the conventional B2B model is no longer valid.
With salespeople stranded at home and face-to-face interaction stymied in a world upended by a pandemic, the traditional B2B model is no longer adequate.
2021 Global Marketing Trends
Finding focus in uncertainty
Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connection to drive engagement and growth for brands in an unprecedented 2021.