Creating a successful digital marketing strategy
Creating differentiated experiences is key in being able to meet new customer expectations
Organisations are facing new challenges in a digital era where consumers are constantly changing habits. To succeed, they must ensure that they create differentiated customer experiences which allow them to meet these new expectations.
B2B marketing: Six steps to thrive in a world upended by COVID-19
As sales teams work remotely and face-to-face interactions decrease, the conventional B2B model is no longer valid.
With salespeople stranded at home and face-to-face interaction stymied in a world upended by a pandemic, the traditional B2B model is no longer adequate.