In the coming months, students will be returning to school in person—a fresh start from the previous year of virtual learning and inconsistent switches between remote and hybrid learning. Will shopping lists look similar to what they were in 2019, or will pandemic-driven trends drastically change how, what, and where consumers plan to shop this year? We’ll discuss:
- Consumer preferences across various platforms and formats
- Spending trends across product categories
- Digital engagement and social media use during the shopping journey
