The Green
Comet's
cultural moment

Challenge

Everyone's talking tech—now let’s talk Deloitte

While Deloitte houses innovative professionals and complex platforms to transform what's next into what's now for our clients, we needed to continue positioning ourselves as leaders in tech. As tech continues to accelerate possibilities for organizations and society, showcasing our technology prowess has only gotten more important for our marketing strategy. Introducing: "Engineering advantage," a narrative to package and present all our thought leadership in a cohesive manner to capitalize on echo-chambers of conversation in the marketplace.

Discovery

Connecting the (green) dots

Our marketing professionals helped to bridge the gap between the twinned worlds of business and technology in our narrative. Their insights led us to decide how to act on this opportunity.

• The Marketing Excellence team started by doing due diligence to dissect the business problem.
• Our established “Engineering advantage” narrative offered a framework for our messaging.
• This was followed by a marketing strategy with clear KPIs to build a case for the comet being the perfect chance to organically bring humanity into the conversation.

Solution

The once-in-a-few-lifetimes opportunity

The re-appearance of the green comet was a cultural moment that helped us to:

• Highlight the longevity of our Deloitte brand, and the acumen of data we have acquired along the way to drive future-facing decisions
• Create buzz for Deloitte with an approachable and playful tone, which resonated with internal professionals as they shared the video with their personal networks
• Be part of the same cosmic conversations happening around dinner tables around the country during that week

See the impact