The Power of Pull


The Power of Pull

Small moves, smartly made, big impact

Small moves, smartly made can set big things in motion. Organizations can make large scale transformations, the type typically associated with large investments, by beginning to take action now through a series of smaller steps: Pragmatic Pathways. These steps are designed to help organizations accomplish more with less by circumventing political and financial obstacles, leveraging disruptive technologies, and building strong relationships in the broader ecosystem to share information and risk. The goal is to help create and motivate the behaviors that can transform the organization to be more fluid, constantly learning and adapting.

What is the Power of Pull?

By positioning themselves to take advantage of growing networks internally and externally, companies gain access to flows of knowledge and information that allow them to ‘scale learning’ in their organization and across their ecosystem. This fundamental change unlocks the potential of individuals and organizations that allow them to stay on the edge of their field–regardless of how quickly change happens–and thereby build and maintain a sustainable competitive edge.

While these approaches are designed to impact the bottom line in the short term, they also help create and motivate the collaborative behaviors and transparency that make change in the future happen more easily. As the pace of change and disruption continues to increase in what we call the Big Shift, the goal is not only to move your organization from one stable state to another, but transform them into more flexible and fluid organizations that are constantly learning and adapting.​

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Volume one: Pursuing passion

The Big Shift suggests we are moving away from a world where stocks of knowledge and short-lived transactions are the key to success. In its place, we find a world where participation in many, diverse flows of knowledge and long-term trust-based relationships determine success.

Themes the authors address in Pursuing Passion:

  • The need to reshape relationships
  • Overcoming inhibitions
  • Come together right now: The diversity of passionate communities
  • Growing through sustained relationships
  • Lessons learned
  • One view of passion
  • Why it matters at a personal level
  • Corporate ambivalence on passion
  • Some open questions​
Volume One: Pursuing Passion

Volume two: Shaping serendipity

Pull is not a spectator sport. Shaping serendipity requires bringing together three elements: environments, practices, and preparedness.

Themes the authors address in Shaping Serendipity:

  • The Super-Node
  • The nature and importance of serendipity
  • Shaping serendipity: Enhancing the productivity of attention​
Volume Two: Shaping Serendipity

Volume three: Talent: The Dilbert paradox

Success in global competition increasingly hinges on the ability of companies and governments to seriously commit to talent development in ways that extend well beyond conventional education and training programs.

Themes the authors address in The Dilbert Paradox:

  • Getting better all the time: Becoming a talent-driven firm
  • Innovate at the institutional level
  • Strategy as if talent mattered
  • New technologies and dispositions​
Volume Three: The Dilbert Paradox

Volume four: From passion to potential

Passion will help to orient us and give us the dispositions we need to fully harness the power of pull.

Theme the authors address in this volume:

  • From Passion to Potential​
Volume Four: From Passion to Potential​

Volume five: Three levels of pull

Push operates on a key assumption—that it is possible to forecast or anticipate demand. We need a new rationale for our biggest private and public sector institutions—to re-imagine them in line with the world around us. Rather than scalable efficiency, we need scalable connectivity, learning and performance. Rather than push, we need institutions that pull.

Themes the authors address in Three Levels of Pull:

  • What is pull?
  • The first level of pull: Access
  • The second level of pull: Attract
Volume five: Three levels of pull

Volume six: Passion versus obsession

What makes this distinction confusing is that passion and obsession exhibit very similar behaviors.

Themes the authors address in Passion versus Obsession:

  • Pulled to the edge versus pushed to the edge
  • Sense of self: Achieving potential versus compensating for inadequacy
  • Breadth of focus: Narrow objects versus broad subjects
  • Relationships: Expanding versus contracting
  • A final note: Passion and neurosis
  • Who are passionate creatives?
Volume six: Passion versus obsession
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