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Unleashing business value from technology investments

Metrics that matter for increasing the business value of cloud and other investments

Download the full report
Unleashing business value from technology investments

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Defining and measuring digital transformation value

To understand how organizations measure digital value and how that may differ across industries, Deloitte’s Center for Integrated Research surveyed 1,600 global business and technology executives. Respondents were from six key industries:

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The survey asked key questions covering their digital strategy and technology investments; measurement practices across 46 key performance indicators (KPIs) that span financial, customer, process, workforce, and purpose measures; and their data monetization practices and value horizons.

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The numbers tell the story on digital transformation

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A deeper look at the data by industry reveals compelling differences in how organizations across sectors view industry clouds. Select an industry to view relevant insights and actions:

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An industry perspective on value

A deeper, industry-specific analysis of the survey responses begins to unravel how those priorities, investments, and value measures compare. Some industries showed interesting similarities while others striking differences.

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Industries are investing differently in the technology capabilities underpinning digital transformations

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Consumer

Consumer leads in API marketplace investments (52% vs. 49% overall).

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Energy, Resources & Industrials

Energy, resources, and industrials leads all other industries in IoT investments (77%) and quantum computing (19%).

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Financial Services Institutions

Financial services institutions leads in mobile investments (by 12 percentage points), cloud platforms (by 7 percentage points), broadband and wireless up to 4G (by 10 percentage points).

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A new approach for a modern era

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Government & Public Services

Government and Public Sector leads in wireless 5G or higher (28% vs. 22%) and cryptography (14% vs. 6%).

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Life Sciences & Health Care

Life sciences and health care leads all industries in investments in data and analytics (93% vs. 90% overall) and AR/VR/MR (21%).

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Technology, Media & Telecommunications

Technology, media and telecommunications focuses less on mobile and IoT than others (by 12 percentage points).

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Value leaders share key traits that set them apart

While the value from technology investments is acknowledged, organizations seeking to win on digital transformation could face a dilemma. They understand that digital transformation is the most critical factor in driving enterprise value, but they struggle to measure the value those investments return. Our survey analysis reveals four key traits shared by organizations that excel in extracting value from their digital investments.

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A new approach for a modern era

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Comprehensive

Comprehensive in their approach to metrics, assessing value more holistically across financial, customer, process, workforce, and purpose categories.

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Balanced

Balanced in their use of KPIs, looking beyond top measures like productivity, which 81% of respondents use as their leading indicator of digital value.

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Able

Able to tackle value measurement challenges including the leading issue that 75% cited as, “the inability to define exact impacts or metrics.”

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'All in'

‘All in’ measurers, and it pays off. Those measuring most holistically attributed up to 20% more enterprise value to their digital transformations.

A deeper look at the data by industry reveals compelling differences in how organizations across sectors view industry clouds. Select an industry to view relevant insights and actions:

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Actions that can unleash digital transformation value

Once organizations have formulated their cloud and business transformation strategies, they can begin to take steps to help them more effectively measure and unleash digital transformation value. Our analysis indicates that there are actions specific industries are taking to find a competitive advantage, as well as cultural and strategic shifts that companies across all industries can undertake.

  • Take a purposeful approach to measuring value from technology investments by giving priority to the metrics that matter most to your organization.
  • Clearly articulate and communicate your vision and expected returns on your technology investments.
  • Think about how investments in one technology create ripple effects across the organization and may serve as a value multiplier.
  • Play the long game. Look at value not just now but with a long-term lens toward the future.




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Deloitte can help

We know your industry. Our industry leaders and practitioners work with you to deploy analytics for data-driven insights, improve your operations, and develop new capabilities and channels that help you become more proactive and innovative. With experience across a wide range of sectors—including Consumer, Energy, Resources & Industrials, Financial Services Institutions, Government & Public Services, Life Sciences & Health Care, and Technology, Media & Telecommunications—we position you to lead in the face of change.

Finally, we bring the breadth, depth, and experience of our advisory, tax, and audit services to bear in an integrated approach that serves as a catalyst to achieve your desired results across your organization, no matter how hard the challenges may seem. Let’s start a conversation.

Download the full report

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