That Makes Cents:
Future of Consumer series

The rise of capability-as-a-service

In this third installment of our miniseries on the future of the consumer industry, we’re taking a closer look at how the emergence and growth of capability-as-a-service are causing a major convergence and reconfiguration in the consumer industry.

Milen Mahadevan, President of 84.51, Kroger's very own capability as a service, and Kasey Lobaugh, chief futurist for Deloitte's consumer industry, join us to dive into the evolution of the consumer industry, the lower barriers to entry for consumer companies today, and the role they can play in the larger consumer ecosystem.

As a bonus, hear what these industry leaders have to say on the evolution of generative AI in the next few years.

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"Frankly, we could set up a small retailer, a medium-sized retailer that could sell nationally today with nothing more than a credit card. And what that implies is there's this whole host of capability as a service that comes online, especially when we digitize those capabilities as a service."

— Kasey Lobaugh, Chief Futurist, Deloitte's Consumer Industry

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