Delivering industry insights
Consumer products organizations are looking to maximize profits and market share in a highly competitive environment that includes challenges such as meeting the changing demands of customers, maneuvering through a consolidating market and executing strategies to grow profitably.
About Deloitte’s Consumer Products practice
Deloitte is a leading presence in the consumer products (CP) industry, providing audit, consulting, risk management, financial advisory, and tax services to more than 90 percent of the Fortune 5001 CP companies.
With more than 3,600 professionals, Deloitte’s CP practice serves companies across multiple categories including food and beverage, apparel and footwear, personal care, and household products.
1 Fortune, May 2014
Key issues and trends affecting CP companies
Food & product safety: Regulators across the world are monitoring the impact of products on consumers’ health and wellbeing.
Big data & security and privacy of consumer data: Without the right privacy and data security precautions in place, CPG executives risk compromising the brand trust they have built over decades.
Omni-channel growth: CP companies are strategically targeting consumers through multiple channels and enhancing ecommerce capabilities.
The evolving US consumer: Taking an in depth look at product categories, brands and consumer preferences provides critical information for CP companies to take effective next steps and share key implications in this fundamentally changed marketplace.
CP 2020: CP companies should be present everywhere their consumers go to help ensure they have a positive experience at each touch point.
Operational and asset efficiency: CP companies should continue building a lasting competitive advantage at every level of the business.
Cash optimization: Integrated cash and profitability management aims to create a culture in CP companies where profitability and cash optimization drive strategy, execution, and decision making
Next Gen organizational structure: Many leading CP companies are evaluating their company structures to focus on being more flexible and responsive, creating more lean operations, evolving their product and marketing strategies, and breaking down layers of bureaucracy to respond to market demands.