Modernizing your data management services? Move to the cloud!

The delivery model for next-generation data and analytics architectures

As businesses continue to demand more reliable data, there is an increasing focus on cloud modernization and prioritizing data governance to drive deeper trust with the business and their clients. How can you accelerate data management in the cloud at your organization? In this post, we’ll review the potential benefits of the cloud and key considerations as you move data to the cloud.

December 18, 2019

A blog post by Sachin Khairnar, managing director, Deloitte Consulting LLP and Rajeev Krishnan, specialist leader, Deloitte Consulting LLP

Introducing MDM and the cloud:

Organizations can begin to take advantage of next-generation capabilities through significant investments in master data management (MDM) technology and resources. A critical element of a modern MDM strategy is the ability to integrate and maintain data integrity on the data ecosystem on and off the cloud.

MDM solutions for the cloud can provide better business value by offering trusted and reliable data through data management-as-a-service (DMaaS) and by transforming data environments into spaces that react and respond with speed. This is especially important as businesses increasingly turn to cloud-native apps to support their core business processes with agility and "born-in-the-cloud" data warehouses/lakes for faster and scalable compute power. Since on-prem applications and data stores are not expected to be completely made redundant in the near term, and as companies shy of embracing the public cloud turn to virtual private clouds, equally important is establishing a data management capability that can power a hybrid and multicloud environment.

Changing the speed and reach of your business:

Combining MDM with the cloud can help drive a wide range of incremental positive outcomes for data and IT professionals and business users, including the ability to:

  • Understand customer needs and patterns in just seconds, using a graph-based processing engine to match and relate data that delivers a more comprehensive view of customers and other business-critical entities
  • Improve self-service empowerment, facilitating access to trustworthy data with very limited reliance on IT
  • Quickly achieve customer 360 views, reducing TCO by leveraging cloud capabilities
  • Provide automatic concurrency scaling, meeting fluctuating data volume and computing demands triggered by an increasing number of inbound/outbound interfaces that support various business processes

Maximizing value with managed services:

Implementing MDM has many advantages, and a service provider can accelerate the success of an MDM program for an organization by greatly reducing the complexity and time associated with delivering cloud infrastructure. Shifting to managed services allows executives to capitalize on MDM technology to further their core objectives and innovation strategy. Before selecting a managed service provider, consider the following factors during your modernization effort:

  • Define a pragmatic and phased MDM roadmap that delivers incremental business value by moving the solution up the maturity curve.
  • Leverage operational metrics and dashboards to monitor data quality trends, policy compliance levels, exception remediation rates, and adherence to SLAs defined for fixing master data specific to transaction processing fallouts.
  • Ensure that the MDM solution meets your InfoSec policies and has certifications that include application, data-centric, and cybersecurity controls in place to protect your data at rest and in motion.
  • Assess if the MDM solution integrates seamlessly with enterprise and cloud apps and with capabilities such as reference data management, metadata management, data governance, and external data providers such as D&B.
  • Focus on addressing master data governance roles/responsibilities and business process changes required to ensure that MDM investments continue to deliver expected value once the solution is operational.


Migrating to and managing data in the cloud is a strategic move that can accelerate next-generation capabilities, like a customer 360 view, and empower self-service. Achieving business transformation can also be faster and easier with managed services that allow your organization to focus on improving value rather than setting up and managing the environment.

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