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Analytics perspectives and solutions
CMOs have an opportunity to "own" the company's relationship with the customer, from communications to product development and sales. These business cases and perspectives show how advanced data analytics and cognitive technologies are helping marketers gain deeper insights about an individual consumer's behaviors and preferences to create hyper personalized experiences at each step of the buying process. The potential results? Greater customer loyalty and engagement.
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Inside customer solutions
|The CMO Survey results
Marketing’s role has changed. And it’s likely to keep changing. How are marketing leaders navigating the disruption?
|CMO Journal from The Wall Street Journal
With growth at the forefront of every business agenda, CMOs today find themselves under enormous pressure to do more with less. Read the latest insights and analysis written and compiled by Deloitte.
|"Click and connect" with consumer products consumers
Effective digital marketing reaches beyond shifting ad dollars and measuring page views. Find out how to effectively reach consumers using targeted content in both digital and traditional delivery channels.
To realize data’s full potential takes more than talent, platforms, and processes. It requires creating a structure for data assets and their use in analytics that can enable repeatable results and scale.
|Industry 4.0 engages customers: The digital manufacturing enterprise powers the customer life cycle
As customers grow used to ever–greater personalization and convenience, many
|Decoding the path to purchase
Given the dizzying amounts of data hurtling across cyberspace each second, companies that wish to glean customer insights through analytics cannot but add autonomous analytics to their sales and marketing arsenal along with plain old intuition and artisanal analytics.
|Content is king: How CMOs can harness the power of content marketing
The days of marketers relying on push marketing campaigns and price incentives to maintain
Read some of the latest Customer analytics blogs. Vitamin D delivers bold, real–world strategies and inspiring success stories to help organizations gain the insight–driven advantage and achieve better outcomes.
Customer Case Studies
With advanced analytic and visualization capabilities in place, a global consumer products company was able to identify the root cause of customer service issues in a matter of minutes.
A major retailer recognizes the value of streamlined digital shopping experience and manages to convert online browsing into increased sales.
Deloitte helps a multi-national food and beverage company develop an enterprise-wide strategic pricing framework, bolstering the value and impact of product pricing for the company and its retailers.
Deloitte helped a large wireless telecommunications company implement platforms to collect, store, and analyze data from across millions of customers and billions of transactions to achieve real-time marketing effectiveness.
A global pharmaceutical company improves sales-force effectiveness by using advanced analytical models to improve customer targeting and refine sales force size and structure.
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What does it take to deliver what customers really want today? You need to understand their issues, goals, preferences, behaviors—even their lives. Customer analytics solutions give you
Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and high costs. That’s where blockchain comes in.
Of all the levers that can help drive profitable growth, pricing may be the most direct. Today’s pricing leaders drive value through specificity, granularity, and a bias for action. But achieving that leadership is easier said than done. When companies don’t manage
Early adopters speak out on cognitive and AI
What do the most aggressive adopters of AI and cognitive technologies report based on their efforts to date? On everything from the impact on jobs to their specific goals and exactly which technologies they're using and much more, 250 leaders shared their views on this important business development just as it takes hold in the broader business world.
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