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Analytics perspectives and solutions
CMOs have an opportunity to "own" the company's relationship with the customer, from communications to product development and sales. These business cases and perspectives show how advanced data analytics and cognitive technologies are helping marketers gain deeper insights about an individual consumer's behaviors and preferences to create hyper personalized experiences at each step of the buying process. The potential results? Greater customer loyalty and engagement.
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Inside customer solutions
|The CMO Survey: The latest results and insights
Keep up with the latest trends in the business of marketing through our CMO survey, published every six months and now in its tenth year.
|Selling Industry 4.0
As companies explore adopting smart, connected products, many may be deterred by the greater complexity and cost. So how might sales teams sell these connected solutions and better communicate their value proposition to customers? Learn how.
|Cognitive engagement: Nowcasting achieves what mass personalization aspired to
Cognitive is changing consumer experiences and becoming the new norm, and at Deloitte, we call it cognitive engagement. We're using cognitive computing to interpret data and deliver real-time information—that's cognitive engagement in action.
|Redefining the CMO
In the three decades since it earned a place in the C-suite, marketing has changed fundamentally. Is it time to redefine the CMO role?
|Retail sales: Trends in revenue and employment
Retail trade is a key avenue of consumer spending and makes a major contribution to the labor market as well. The sector, however, is undergoing some changes, which have impacted total sales, revenues of different store types, and employment.
|"Click and connect" with consumer products consumers
Effective digital marketing reaches beyond shifting ad dollars and measuring page views. Find out how to effectively reach consumers using targeted content in both digital and traditional delivery channels.
With growth at the forefront of every business agenda, CMOs today find themselves under enormous pressure to do more with less. Read the latest insights and analysis written and compiled by Deloitte.
Read some of the latest Customer analytics blogs. Vitamin D delivers bold, real–world strategies and inspiring success stories to help organizations gain the insight–driven advantage and achieve better outcomes.
Customer Case Studies
With advanced analytic and visualization capabilities in place, a global consumer products company was able to identify the root cause of customer service issues in a matter of minutes.
A major retailer recognizes the value of streamlined digital shopping experience and manages to convert online browsing into increased sales.
Deloitte helps a multi-national food and beverage company develop an enterprise-wide strategic pricing framework, bolstering the value and impact of product pricing for the company and its retailers.
Deloitte helped a large wireless telecommunications company implement platforms to collect, store, and analyze data from across millions of customers and billions of transactions to achieve real-time marketing effectiveness.
A global pharmaceutical company improves sales-force effectiveness by using advanced analytical models to improve customer targeting and refine sales force size and structure.
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What does it take to deliver what customers really want today? You need to understand their issues, goals, preferences, behaviors—even their lives. Customer analytics solutions give you
Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and high costs. That’s where blockchain comes in.
Of all the levers that can help drive profitable growth, pricing may be the most direct. Today’s pricing leaders drive value through specificity, granularity, and a bias for action. But achieving that leadership is easier said than done. When companies don’t manage
Early adopters speak out on cognitive and AI
What do the most aggressive adopters of AI and cognitive technologies report based on their efforts to date? On everything from the impact on jobs to their specific goals and exactly which technologies they're using and much more, 250 leaders shared their views on this important business development just as it takes hold in the broader business world.
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