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Smarter insights with customer data analytics

Analytics perspectives and solutions

CMOs have an opportunity to "own" the company's relationship with the customer, from communications to product development and sales. These business cases and perspectives show how advanced data analytics and cognitive technologies are helping marketers gain deeper insights about an individual consumer's behaviors and preferences to create hyper personalized experiences at each step of the buying process. The potential results? Greater customer loyalty and engagement.

Customer insights

Digital strategy: The foundation of competitive customer experience
With customer experience a primary differentiator for banks today, new emphasis is being placed on digital strategies for reducing friction in the customer onboarding process and increasing interaction convenience across channels. How are leading banks doing this to drive competitive customer experience?
Gain new customer insight with neuroscience tech
Forging emotional connections with customers typically requires a deeper understanding of their motivations. Thanks to recent technological advances, organizations can now gain these insights by analyzing biometric measures and brain activity.
The CMO Survey: The latest results and insights
Keep up with the latest trends in the business of marketing through our CMO survey, published every six months and now in its tenth year.
Selling Industry 4.0
As companies explore adopting smart, connected products, many may be deterred by the greater complexity and cost. So how might sales teams sell these connected solutions and better communicate their value proposition to customers? Learn how.
Cognitive engagement: Nowcasting achieves what mass personalization aspired to
Cognitive is changing consumer experiences and becoming the new norm, and at Deloitte, we call it cognitive engagement. We're using cognitive computing to interpret data and deliver real-time information—that's cognitive engagement in action.
Redefining the CMO
In the three decades since it earned a place in the C-suite, marketing has changed fundamentally. Is it time to redefine the CMO role?
Retail sales: Trends in revenue and employment
Retail trade is a key avenue of consumer spending and makes a major contribution to the labor market as well. The sector, however, is undergoing some changes, which have impacted total sales, revenues of different store types, and employment.
us-colorful-dots-icon.jpg (100×100) "Click and connect" with consumer products consumers
Effective digital marketing reaches beyond shifting ad dollars and measuring page views. Find out how to effectively reach consumers using targeted content in both digital and traditional delivery channels. 

CMO Journal from The Wall Street Journal

With growth at the forefront of every business agenda, CMOs today find themselves under enormous pressure to do more with less. Read the latest insights and analysis written and compiled by Deloitte.

Vitamin D: Deloitte's Analytics Blog

Read some of the latest Customer analytics blogs. Vitamin D delivers bold, real–world strategies and inspiring success stories to help organizations gain the insight–driven advantage and achieve better outcomes.

Customer Case Studies

Instant detection: Solving customer service issues in minutes

With advanced analytic and visualization capabilities in place, a global consumer products company was able to identify the root cause of customer service issues in a matter of minutes.

Capturing the digital customer

A major retailer recognizes the value of streamlined digital shopping experience and manages to convert online browsing into increased sales.

A case for proactive pricing

Deloitte helps a multi-national food and beverage company develop an enterprise-wide strategic pricing framework, bolstering the value and impact of product pricing for the company and its retailers.

Real-time customer insight and foresight with analytics

Deloitte helped a large wireless telecommunications company implement platforms to collect, store, and analyze data from across millions of customers and billions of transactions to achieve real-time marketing effectiveness.

Drug testing moneyball

A global pharmaceutical company improves sales-force effectiveness by using advanced analytical models to improve customer targeting and refine sales force size and structure.

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Customer Solutions

Deloitte Analytics solutions

We provide our clients with business-ready innovations in analytics that are difficult to match. We are at the forefront continuously developing new science-led, issue-driven analytics solutions to meet our client’s challenges. Our suite of analytics solutions can help deliver an insight-driven advantage today.
Find your business-ready solutions here.

Full-Spectrum Customer Analytics

What does it take to deliver what customers really want today? You need to understand their issues, goals, preferences, behaviors—even their lives. Customer analytics solutions give you a more complete view of your customers and your business, providing insights that can fuel smarter decisions today.

Blockchain for Customer Loyalty Rewards

Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and high costs. That’s where blockchain comes in.


Of all the levers that can help drive profitable growth, pricing may be the most direct. Today’s pricing leaders drive value through specificity, granularity, and a bias for action. But achieving that leadership is easier said than done. When companies don’t manage pricing, they can lose value—and can’t even be certain how much or where from.

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State of AI in The Enterprise, 2nd Edition

In our second annual survey, early adopters remain bullish on cognitive technologies’ value and are ramping up AI investments. But questions linger about risk management—and about who at the company will push projects forward.

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