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Smarter insights with customer data analytics

Analytics perspectives and solutions

CMOs have an opportunity to "own" the company's relationship with the customer, from communications to product development and sales. These business cases and perspectives show how advanced data analytics and cognitive technologies are helping marketers gain deeper insights about an individual consumer's behaviors and preferences to create hyper personalized experiences at each step of the buying process. The potential results? Greater customer loyalty and engagement.

Inside customer solutions

    Customer insights

    us-colorful-umbrella.jpeg (100×100) The CMO Survey results
    Marketing’s role has changed. And it’s likely to keep changing. How are marketing leaders navigating the disruption?
    us-water-splash-blue.jpg (100×100) CMO Journal from The Wall Street Journal
    With growth at the forefront of every business agenda, CMOs today find themselves under enormous pressure to do more with less. Read the latest insights and analysis written and compiled by Deloitte.
    us-colorful-dots-icon.jpg (100×100) "Click and connect" with consumer products consumers
    Effective digital marketing reaches beyond shifting ad dollars and measuring page views. Find out how to effectively reach consumers using targeted content in both digital and traditional delivery channels. 
    us-industrialized-analytics.jpg (100×100) Industrialized analytics
    To realize data’s full potential takes more than talent, platforms, and processes. It requires creating a structure for data assets and their use in analytics that can enable repeatable results and scale.
    us-customer-life-cycle.jpeg (100×100) Industry 4.0 engages customers: The digital manufacturing enterprise powers the customer life cycle
    As customers grow used to ever–greater personalization and convenience, many manufactures have been lagging behind in this area. The digital manufacturing enterprise, powered by Industry 4.0, can help manufacturers drive better engagement and interaction throughout the customer life cycle.
    us-decoding-the-path-to-purchase.jpg (100×100) Decoding the path to purchase
    Given the dizzying amounts of data hurtling across cyberspace each second, companies that wish to glean customer insights through analytics cannot but add autonomous analytics to their sales and marketing arsenal along with plain old intuition and artisanal analytics.
    us-content-is-king.jpeg (100×100) Content is king: How CMOs can harness the power of content marketing
    The days of marketers relying on push marketing campaigns and price incentives to maintain share of voice and wallet have long since come and gone in favor of the premise that if consumers are always on, brands also must be always on, and engaged at all stages of the purchase funnel.

    Vitamin D: Deloitte's Analytics Blog

    Read some of the latest Customer analytics blogs. Vitamin D delivers bold, real–world strategies and inspiring success stories to help organizations gain the insight–driven advantage and achieve better outcomes.

    Customer Case Studies

    Instant detection: Solving customer service issues in minutes

    With advanced analytic and visualization capabilities in place, a global consumer products company was able to identify the root cause of customer service issues in a matter of minutes.

    Capturing the digital customer

    A major retailer recognizes the value of streamlined digital shopping experience and manages to convert online browsing into increased sales.

    A case for proactive pricing

    Deloitte helps a multi-national food and beverage company develop an enterprise-wide strategic pricing framework, bolstering the value and impact of product pricing for the company and its retailers.

    Real-time customer insight and foresight with analytics

    Deloitte helped a large wireless telecommunications company implement platforms to collect, store, and analyze data from across millions of customers and billions of transactions to achieve real-time marketing effectiveness.

    Drug testing moneyball

    A global pharmaceutical company improves sales-force effectiveness by using advanced analytical models to improve customer targeting and refine sales force size and structure.

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    Customer Solutions

    Deloitte Analytics solutions

    We provide our clients with business-ready innovations in analytics that are difficult to match. We are at the forefront continuously developing new science-led, issue-driven analytics solutions to meet our client’s challenges. Our suite of analytics solutions can help deliver an insight-driven advantage today.
    Find your business-ready solutions here.

    Full-Spectrum Customer Analytics

    What does it take to deliver what customers really want today? You need to understand their issues, goals, preferences, behaviors—even their lives. Customer analytics solutions give you a more complete view of your customers and your business, providing insights that can fuel smarter decisions today.

    Blockchain for Customer Loyalty Rewards

    Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and high costs. That’s where blockchain comes in.


    Of all the levers that can help drive profitable growth, pricing may be the most direct. Today’s pricing leaders drive value through specificity, granularity, and a bias for action. But achieving that leadership is easier said than done. When companies don’t manage pricing, they can lose value—and can’t even be certain how much or where from.

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    2017 cognitive technologies survey

    Early adopters speak out on cognitive and AI
    What do the most aggressive adopters of AI and cognitive technologies report based on their efforts to date? On everything from the impact on jobs to their specific goals and exactly which technologies they're using and much more, 250 leaders shared their views on this important business development just as it takes hold in the broader business world.

    Read the survey report

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