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Experience the power of visual data

Data USA builds visual narratives using public data

The US government offers nearly 200,000 data sets for public use, but many are out of reach and can be challenging to understand. That’s changed with Data USA, a platform that transforms public data into visual data and insights. A collaboration among Deloitte, MIT Media Lab’s Collective Learning Group, and Datawheel, Data USA combines publicly accessible US government data from a variety of statistical agencies and brings it to life in more than 2 million visualizations.

Transforming visual data into stories in seconds

Data USA provides tools that transform data into stories about America—its people, places, industries, occupations, skill sets, and educational institutions—in just seconds.

Spanning a wide range of topics—labor and job markets, higher education, regional demographics, health care, and transportation to name a few—Data USA is designed to enhance understanding, reveal patterns from visual data, and inform decision making.

The code is open source, and the platform is scalable. Usage and search patterns over time drive new features and areas of exploration.

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Visit Data USA to create your own visual narratives

Open data for accessible insights

In 2014, Deloitte, data analysis and visualization company Datawheel, and César Hidalgo, Professor at the MIT Media Lab and director, Collective Learning Group, joined forces to improve understanding of and access to US government data. The goal? To provide rich, accessible insights to inform decision-making at all levels.

Over the next year, they worked with a team of economists, data scientists, designers, researchers, and business leaders with input from policymakers, government officials, and everyday citizens to develop Data USA.

Launched in the spring of 2016, Data USA offers visual data that answers the everyday questions of citizens, businesses, and government. It delivered more than 1 million page views and 2.5 million sessions in its first year, with the majority of visitors coming from organic search.

Deloitte, the MIT Media Lab, and Datawheel continue to work together to enhance the site, adding new features and data sets for deeper perspective and analysis.

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Deloitte and MIT Media Lab collaborate for innovation

As a member of the MIT Media Lab, Deloitte gains access to pre-eminent faculty and more than 400 cutting-edge projects across 26 lab areas. It offers us a springboard for innovative ideas and allows us to bring business challenges to the Lab and explore new technologies, products, services, and solutions.

In collaboration with the MIT Media Lab, Deloitte hosted an executive workshop exploring the future of the Internet of Things (IoT). Deloitte Consulting’s Chief Data Scientist Jim Guszcza recently interviewed MIT Media Lab Professor Sandy Pentland about artificial intelligence and human-computer collaboration.

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Advancing the arc of conversation

Through Data USA, Deloitte can deliver tailored insights backed by hard data, advance the arc of conversations on these critical topics, and raise questions never thought of before. Deloitte views Data USA as a platform—not just a tool—to build upon through collaboration, adding data sets, and customizing as needed for clients. Data USA demonstrates that Deloitte can help clients in a world where data is open and free.

For more information, contact:

  • Ann Perrin, Deloitte Services LP, Senior Manager, Data USA Project Leader
  • Bill Eggers, Deloitte Services LP, Managing Director, Center for Government Insights
  • César Hildago, MIT Media Lab professor, and director, Collective Learning Group

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In the news

View the below links to see how Data USA is making news:

A big data showcase wins a Webby
Strategic Finance | May 11, 2017

Data USA: 2017 Webby Award Winner in Government & Civil Innovation
Webby Awards | April 25, 2017

Website seeks to make government data easier to view and understand
The New York Times | April 4, 2016

Visualizing data that matters
Infoworld | April 4, 2016

The one-stop digital shop for digestible data on your city
The Atlantic CityLab | April 4, 2016

MIT’s new visualization tool is a goldmine for data nerds
The Next Web | April 4, 2016

Open data portal: A one-stop shop for federal government data?
Government Technology | April 4, 2016

Press Release
Deloitte | April 4, 2016

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Meet our leaders

William D. Eggers

William D. Eggers

Executive Director

Bill is the executive director of Deloitte’s Center for Government Insights where he is responsible for the firm’s public sector thought leadership. His new book is Delivering on Digital: The Innovato... More

Diana O'Brien

Diana O'Brien

Chief Marketing Officer | Deloitte

Diana O’Brien is the first chief marketing officer (CMO) of Deloitte. Appointed in 2015, she reimagined marketing for the firm when she combined independent functions into a centralized, agile, data-d... More