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Analysis

2021 mid-market technology trends report

Survey of middle-market private companies

Despite the rapid-fire evolution of technology that’s taking virtually all business models by storm, Deloitte Private’s latest survey shows that companies in this important market segment are confident they have the tools to meet the quickly changing expectations of their customers, business partners, and workers.

The middle-market technology divide

In our eighth annual survey, responses from executives showed that, depending on their company’s annual revenue and where the organizations sit along the spectrum of technology adoption, these businesses have taken divergent paths in their approach to technology modernization. While larger enterprises are stretching the boundaries of digital innovation, smaller and mid-market companies are concentrating instead on core capabilities such as sales and operations.

A shifting technology landscape

In light of the shifting technology landscape magnified by the global pandemic, supply chain disruption, and increasing competition for talent, we chose a new focus area for this year’s survey: We examined how companies are establishing smart manufacturing capabilities, leveraging the Internet of Things, augmented human behavior, the power of predictive analytics, and integrated cloud applications to create more agile production systems. A majority of executives surveyed say their organizations intend to continue to expand their smart factory efforts over the next two years.

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