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Reimagining commercial models in life sciences

Enhance the commercial pharma ecosystem with our solutions and perspectives

For many life science companies, the commercial models utilized to market pharmaceutical products no longer support business objectives. Portfolios are shifting, customers are changing, and patient centricity is becoming a higher priority. Organizations are exploring new commercial, sales, marketing, and market access models to better meet their evolving business needs, as well as their customers' and patients' requirements. Discover how Deloitte can help your company strengthen its sales, marketing, patient services, market access, and commercial model strategies through the adoption of data and advanced analytics.

LATEST THINKING: INSIGHTS TO INSPIRE A HEALTHIER TOMORROW

Life sciences marketing reimagined

Explore six key ingredients of the virtuous cycle

Given the pace and magnitude of change in the industry, life sciences marketing organizations are at an inflection point: They either can continue operating under a historical model that leads toward prescriptive planning and episodic customer engagement, or they can fundamentally reimagine the role of marketing.

Discover the benefits of shifting to a virtuous marketing cycle in our new report. It also reveals six key ingredients that marketers will likely need to master if they’re to realize its full potential.

Learn more

Commercial services grounded in data-rich capabilities

Across the life sciences, you’ll find innovators who are developing therapies, treatments, devices, and cures for society’s most pressing health challenges. Alongside them, you’ll also find Deloitte. Learn how we help connect the right people, partners, and technologies to orchestrate and deliver the business of science.

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Unlock value with our reimagined commercial services

If you’d like to talk about how to elevate your company’s commercial model strategies and strengthen its sales through data and analytics, let’s set up a conversation.

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ARE YOU LOOKING TO MAKE A CAREER MOVE?

If you’re interested in joining our team, explore our job openings and sort by “life sciences.”

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Get in touch

Gerry McCormick

Principal, Deloitte Consulting LLP
Life Science Commercial Leader
gmccormick@deloitte.com

Joseph Coppola

Managing Director, Deloitte Consulting LLP
Customer and Marketing, Life Sciences and Health Care
jcoppola@deloitte.com

Brian Corvino

Managing Director, Deloitte Consulting LLP
Customer and Marketing, Life Sciences and Health Care
bcorvino@deloitte.com

Linda DaSilva

Sales Leader, Life Sciences Commercial
Deloitte Consulting LLP
lidasilva@deloitte.com

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Reimagining commercial models

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Reimagining commercial models