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2020 CPO Flash Survey reveals shifting procurement strategy amid pandemic

Key insights to inform the future of procurement

The COVID-19 pandemic has ushered in a time of great uncertainty, defined by volatility across the economy and supply chain. With complexity on the rise, how can leaders evolve their procurement strategy to manage risk and supply continuity issues in order to thrive? Deloitte’s 2020 Chief Procurement Officer (CPO) Flash Survey offers insight into preparing for the future of procurement.

Navigating an increasingly complex environment

As we manage through and learn to cope with the challenges presented by the COVID-19 pandemic, we thought it was important to dig deeper to understand the mindset, strategies, and challenges that are facing CPOs and procurement leaders. This report brings together findings from our 2020 Chief Procurement Officer Flash Survey, in the context of recent events and thought leadership, to provide insights on the future of procurement and shifting procurement strategy as leaders navigate these unprecedented times.

2020 Chief Procurement Officer Flash Survey

The 2019 Global Chief Procurement Officer Surveyhighlighted the ever-increasing complexities that procurement leaders are facing. Customer expectations are rising, internal stakeholders are increasing their demands, markets are becoming more volatile, technological advancement requires significant attention, and accessing talent with the right skills at the right time is an ever-present challenge. Navigating these internal, external, digital, and talent complexities did not get any easier with the arrival of the COVID-19 pandemic. For many, the decades-long focus on reducing the supply base and driving cost reduction while streamlining procurement strategy has affected many organizations’ ability to react swiftly and confidently in these challenging times.

With the pandemic and associated economic slowdown, nearly all industries are viewing cost and cash management as essential. In addition, organizations are addressing and managing extreme risk and supply continuity issues. While many companies weren’t adequately prepared for widespread disruption of this scale, some may not feel the full effects of the crisis upon their business yet.

The COVID-19 pandemic has created a “black swan” environment for organizations to navigate, requiring many to rethink the supply chains they have built over decades. For example, hospitals have adjusted their capacity of personal protective equipment (PPE) for spikes in infection2 and mortality rates as they continue to fluctuate. However, organizations will have to remain agile, as recent events suggest that the economy may worsen before it gets better.

In a recent statement, released after a meeting at the end of July, the Federal Open Market Committee is quoted saying, “The path of the economy will depend significantly on the course of the virus.” At a macro level, that may be true, but the real answer is more complex. As was reported in our recent CFO SignalsTM Survey,3 that answer also looks different by industry. Both the transportation and hospitality sectors are expecting revenue declines of 61% and 60% respectively, as their operations have been significantly curtailed by consumer demands and public health measures. On the other hand, the medical technology sector is anticipating revenue growth of 63%, followed closely by telecommunications (58%), pharmaceuticals (58%), and software and information technology services (57%).

Our 2020 Chief Procurement Officer Flash Survey strives to help procurement leaders navigate the ongoing pandemic and prepare for the future of procurement by exploring what the survey results mean for you and your organization and how you can position your teams for success in the near and long term.

Explore the 2020 CPO Flash Survey findings

Procurement strategy across industries

The effects of the pandemic on the procurement function have manifested differently across industries. While some are anticipating revenue growth, others are responding to drastic shifts in customer demand.

Redefining procurement strategy to thrive

The COVID-19 pandemic has provided a unique opportunity to gain insight into what the most effective procurement leaders do to respond during times of uncertainty and thrive in the long term. While many CPOs have not had much time to pause and reflect on which systemic, long-term changes they will need to make in order to adapt and thrive, top-performing organizations were better setup to manage the volatility, as they simultaneously learned from managing the challenges faced during the pandemic and adapted more rapidly and effectively to the changes taking place.

Our survey findings suggest that these top-performing organizations were able to invest more time in thinking strategically, identifying opportunities, and executing against priorities during these volatile times. They turned their supply chains into a competitive advantage and were characterized by:

  • Having higher visibility into both tier 1 and tier 2 suppliers
  • Being twice as likely to prioritize digitization and a day-to-day focus
  • Being seven times more likely to slightly expand their overall supply base in response to supply-side vulnerabilities

So, the question becomes: How can your organization unlock value during unprecedented times, where challenges differ across state, country, and industry lines and where suppliers are, in many cases, struggling to survive?

In a world in which uncertainty and disruption will likely remain a constant, CPOs will need to be even more resourceful to help their organizations manage cash, while limiting supply disruptions. A focus on the following areas will be critical for success:

  • Developing smarter ways to illuminate and act on risk intelligence regarding suppliers (at all tier levels)
  • Rethinking sourcing strategies based on risk and building more robust mitigation plans 
  • Increasing risk-sharing and/or performance-based contracting 
  • Enhancing value delivery from strategic partners through collaboration and supplier development programs
  • Building a flexible and connected digital infrastructure supported by clean and accurate data
  • Establishing scenario modelling capabilities to enhance planning and resiliency

Your organization’s ability to reallocate resources as and where necessary, maximize supply chain visibility, and establish robust yet adaptable supplier relationships allows you to drive effective and rapid decision-making and not only manage disruption as it arises, but thrive in it.

The Deloitte Global Chief Procurement Officer Survey program

For more than a decade, the Deloitte Global Chief Procurement Officer (CPO) Survey has consistently revealed insights on the forces shaping the procurement function. Designed to serve as a global industry benchmark, the survey helps the C-suite, procurement leaders, suppliers, and relevant stakeholders achieve ambitions for their supply chain strategies and performance. Learn more about the program.

The 2020 CPO Flash Survey was conducted between May and June 2020. Survey results include responses from almost 100 executives from primarily large global organizations headquartered in North America. All participants are leaders of procurement within their respective organizations.


1 Deloitte, “2019 Global CPO Survey,” October 21, 2019. View survey.
2 Deloitte, “COVID-19: Economic Recovery Dashboard,” 2020. View dashboard.
3 Deloitte, “Deloitte CFO Signals™ Survey: CFOs Cite Risks of New Virus Waves and Growing Skepticism About the Pace of Recovery,” August 27, 2020. View press release.
4 S&P Global Ratings, “Default, Transition, and Recovery: Corporate Defaults Slowed In August,” September 2020. View article.
5 Deloitte, “COVID-19: Managing cash flow during a period of crisis,” March 6, 2020. View article.
6 Deloitte, “Deloitte Survey: COVID-19 Pandemic Shifts Enterprise Cost Management and Transformation Strategies from ‘Save-to-Transform’ to ‘Save-to-Thrive’,” August 18, 2020. View press release.
7 Deloitte, “Returning to work in the future of work,” May 15, 2020. View article.
8 Deloitte, “Global risk management survey, 11th edition executive summary,” January 23, 2019. View article.

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