Global Marketing Trends

Perspectives

2023 Government & Public Services Marketing Trends

Accelerating public-sector impact by building trust and adopting innovations

Staying on the cutting edge of innovation and leveraging marketing tools to engage and influence audiences is crucial as the government evolves its approach to reaching residents and building deeper trust.

As the government seeks to influence and shape resident behavior, and as residents demand more from their interactions with the government, we are witnessing a solid shift toward people-centric marketing and communication strategies. This has led to the adoption of new and innovative strategies that are rooted in data and creativity.

By communicating transparently, delivering reliable results, addressing the human nature of residents, and prioritizing the resident experience, government agencies can create the conditions for more informed and empowered residents. The 2023 Government & Public Services Marketing Trends report explores four government marketing trends that can help government agencies rethink how they can build trust and confidence through innovation.

A government and public sector perspective: 2023 Global Marketing Trends

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Download the full report here to take a deep dive into these four trends, how government agencies can use them to their advantage, and their applications.

 

End notes

1 Forbes, “US Federal Customer Experience remains weak and uneven in 2019,” December 13, 2019.
2 Joseph R. Biden Jr., “Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government,”
The White House, December 13, 2021.

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