2023 Government & Public Services Marketing Trends has been saved
2023 Government & Public Services Marketing Trends
Accelerating public-sector impact by building trust and adopting innovations
Staying on the cutting edge of innovation and leveraging marketing tools to engage and influence audiences is crucial as the government evolves its approach to reaching residents and building deeper trust.
As the government seeks to influence and shape resident behavior, and as residents demand more from their interactions with the government, we are witnessing a solid shift toward people-centric marketing and communication strategies. This has led to the adoption of new and innovative strategies that are rooted in data and creativity.
By communicating transparently, delivering reliable results, addressing the human nature of residents, and prioritizing the resident experience, government agencies can create the conditions for more informed and empowered residents. The 2023 Government & Public Services Marketing Trends report explores four government marketing trends that can help government agencies rethink how they can build trust and confidence through innovation.
1 Forbes, “US Federal Customer Experience remains weak and uneven in 2019,” December 13, 2019.
2 Joseph R. Biden Jr., “Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government,”
The White House, December 13, 2021.
Deloitte’s 14th annual Tech Trends report explores the impact and opportunities of emerging technologies in both innovation and foundational business areas.
In health and human services programs, too often recipient experience takes a back seat to business processes. In contrast, human-centered design puts people at the center of program design and delivery.