Global Marketing Trends

Perspectives

A government perspective: 2021 Global Marketing Trends

How government can foster a more human connection with its people

As more people rely on digital technologies for services, it creates a need for a more human connection between government and public services leaders and their customers, workforce, and community partners. This provides government leaders an opportunity to build a more human connection, drive engagement, and help promote positive outcomes for the people it serves. Our 2021 government and public services perspective on the Global Marketing Trends report explores seven key trends, shares examples from organizations on the front lines, and takes a look at how government and public services organizations can foster a more human connection with the people they serve.

How can public sector leaders foster a more human connection with the people they serve?

2020 proved to us unequivocally that it is impossible to predict the future. Seemingly overnight, COVID-19 brought upon us a level and speed of change few of us have ever witnessed in our lifetimes. From people and businesses to governments, we needed to find new ways to navigate and adapt.

In this time of uncertainty, how do you uncover and discuss the implications of global marketing trends at a time when the world has seemingly turned on its axis and continues to change in unpredictable ways?

Each of our 2021 global marketing trends shares the common theme of breaking out of our often-defensive mindsets to more holistically—and authentically—meet human needs. In this spirit, we took a public sector-specific look at Deloitte’s 2021 Global Marketing Trends to help organizations break through this wall of uncertainty and take action to help their people. These trends can enable leaders to respond to citizen needs as they unfold, pivot operating models to better align to evolving needs, and foster the human connection we all crave.

 

The government and public services perspective of the 2021 Global Marketing Trends report explores seven key trends, shares examples from organizations on the front lines, and takes a look at what may come, beyond the next horizon. We invite you to download the full report today.

2021 Global Marketing Trends: Find your focus

For this year’s Global Marketing Trends, we combined subject-matter knowledge, voices from the field, and two overarching surveys to understand what is top of mind for consumers and how brands are navigating current conditions. From conversations with 2,447 global consumers and 405 US executives from global companies, we examined how the unprecedented change has shifted seven distinct global marketing trends for 2021.

Explore the full report on Global Marketing Trends.