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Optimally leverage Business Intelligence and Analytics
Human interaction with technology has propelled growth and change at an unprecedented rate. We have come a long way since the time when analytics was just a research and development (R&D) silo: Analytics is now widely used in almost all organizations. However, in the coming years, we will see an even greater shift to the ‘Insight Economy’ analytics, and data-driven insights will be continuously leveraged for competitive advantage. Set the stage for your company to thrive in the ‘Insight Economy’ with Deloitte.
- AIM—Optimize Insights
- Optimize insights to enhance your decision-making
- How can we help optimize insights?
- Case Study
- Potential Deloitte Benefits
Optimize insights to enhance your decision-making
Optimize Insights for Analytics + Information Management helps you leverage business intelligence and analytics at the speed of business, and equips you with actionable insights. Maximize the quality and effectiveness of your decision-making.
Our subofferings include:
- Advanced Analytics: Use discovery techniques to transform unpredictable business issues and events into opportunities for growth, resilience, and long-term advantage
- Natural Language Processing and Text Analytics: Collect, assess, and derive meaningful insights from text-based information and unstructured data to reduce manual effort and derive new signals, sentiments, and hidden insights
- Machine Learning, Predictive, and Prescriptive Analytics: Analyze facts to predict events and advice on possible outcomes by applying a variety of techniques, including modeling, machine learning, and simulation
- Collaborative Analytics: Enable high performance and analytic outcomes by providing a collaborative working space to share data and analysis, along with coordinated decisions, actions, communications, and controls
- Guided Actions: Integrate guided and automated insights and actions into the workflow of key processes using big data and analytics, to maximize the potential value of points of impact
- Rapid Prototypes: Enable data scientists to confirm the hypothesis and deliver quick, measurable value by building rapid analytic prototypes and wireframe new data and analytics architectures
How can we help optimize insights?
At Deloitte, we have pioneered a set of leading practices around optimizing insights to help clients maximize the quality and effectiveness of decision-making. At Deloitte, we offer game-changing advanced analytics capabilities- including advanced visualizations, natural language processing and text analytics, machine learning, and predictive analytics uniquely tailored to your specific organization needs. We also provide practical guidance and rapid prototypes to integrate insights into the workflow and maximize value. Our solutions and assets include repeatable plug-and-play solutions, as well as configurable components designed to expedite delivery and deliver independent value.
Challenge/Opportunity: A leading global consumer packaged goods retailer engaged Deloitte to help them use analytics to transform their underutilized wealth of data into insights that enable more transparency to, and improvement in, marketing investment effectiveness. The project objective was to develop analytical capabilities that create data-driven insights to inform and improve marketing effectiveness, which included purchase process analysis, campaign results management, marketing mix modeling, and customer engagement analytics.
Solution: Deloitte analyzed both digital and offline marketing channels to determine data collected from each channel and examine the impact and interplay of digital and offline marketing efforts. Through the analysis, Deloitte identified the productivity and value of each marketing channel. Deloitte team used predictive analytics in early customer lifecycle to develop attrition risk signals and predict attrition. A model that predicts attrition for the entire customer population was developed. Models were then fine-tuned based on interdependent factors and correlations of the customer’s channels.
Impact: With the help of Deloitte, the client was able to develop mature analytical capabilities including purchase process analysis, campaign results management, marketing mix modeling, and customer engagement analytics. This helped harness the wealth of data, get the right signals from the noise, transforming them into insights to drive better segmentation decisions and generate better outcomes for marketing investments.
Potential Deloitte Benefits
- More Informed Decisions: We help you improve the way information is communicated to enable greater business agility and work toward competitive advantage to enable optimized decision-making.
- Profitable Growth: We help in merging the capabilities of analytical tools and collaborative techniques, along with the massive amounts of unstructured social data underlying those tools, not only to streamline self-service and agile insights, but also to create opportunity for business analytics.
- Hidden Insights: We help uncover relationships from data to discover and visualize situation-aware, relevant information through the use of images and interactive technologies.
- Compliance and Regulations: Integrate guided and automated insights and actions into the workflow of key processes using big data and analytics to maximize the potential value of points of impact.
- Competitive Agility: Enable stakeholders to confirm the hypothesis and deliver quick, measurable value by building rapid analytic prototypes and wireframe new data and analytics architectures.
- Operational Efficiency: All the technology and data complexity is abstracted from the analytics tool for reduced reliance on IT, reduced time to value for analytics, and greater operational efficiency for your organization.