550 S. Tryon Street
Jeff Simpson is a principal in the Retail practice and leads the Deloitte Center for Consumer Insight, which specializes in understanding how consumer behaviors are changing by analyzing hundreds of billions of dollars of consumer spending, location, and primary research data. Simpson specializes in marketing, CRM, and loyalty work, and has designed and launched several large loyalty programs besides serving as the chief marketing officer at a variety of large retailers. He has market eminence as a thought leader in analytics, customer & marketing strategy, loyalty, and database marketing.
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