Drive to net-zero Electrify with confidence Made in Canada

Electrified fleets pave the way to emissions reduction

Canada’s drive to net-zero is the opportunity to decarbonize commercial vehicles

From government incentives to consumer demands for climate change action, the business imperative for fleet electrification has never been greater. Companies that act now will have a powerful first-mover advantage, positioning themselves to capture market share and strengthen their brand. It’s time to kick electrification into overdrive.

With the Canadian government continuing to prioritize net-zero efforts, many companies in the transport sector are developing strategies to reduce emissions across their value chain. And they’re taking advantage of the $3 billion in grants and incentives earmarked for this purpose in Canada. But that window of opportunity is closing: both time and money are limited.

Corporate leaders who move to electrify quickly not only position their company to earn the reputational and competitive rewards but also to be better prepared for that time in the not-too-distant future when all fleets will have to be 100% zero-emission.

The question is not whether your business should consider electrifying its fleet but when. The clock is ticking.

Did you know?

Commercial vehicles account for 20% of all vehicles in Canada, but generate more than 60% of the country’s road transport emissions.

IKEA pieces together its path


It’s not surprising that the retail giant is striving to electrify its fleet—sustainability has been part of its culture for years.

IKEA is diligently pursuing science-based emissions reduction targets aligned with global climate agreements and targets, including reducing its Scope 3 emissions worldwide. The world’s largest furniture retailer says it’s committed to leading by example and doing the right thing, even if it’s not always easy. And it’s certainly not been an easy path to electrification in Canada and the United States.

Learn more about IKEA’s path in our report

"The shift to electric vehicles will transform any organization that operates or relies on commercial fleets. It is more than just transitioning to a new vehicle and energy source—it creates an opportunity to reimagine its value proposition to the customers and constituencies it serves."

The benefits of fleet electrification

Demonstrated market leadership in sustainability

Consumers are choosing the brands that are seeking to reduce carbon emissions. Companies that electrify their fleets quickly may therefore reap the rewards of loyalty. 

Reduced operating costs: 

Between fluctuating gas and diesel prices and the greater costs of maintaining ICE vehicles, switching to EVs will minimize operating costs for commercial transportation.

First-mover advantage: 

Capture a competitive advantage by becoming recognized as part of the solution to reducing Scope 3 emissions. 

Preparing for the future

Carbon taxes will continue to climb and the march toward 100% zero-emissions to progress. Companies that act to electrify now can minimize the disruption that’s coming.   

Contact us

Anders McKenzie

National Technology Fast 50 Program Leader