Strategic Cooperation with Oracle on Marketing Cloud

To effectively help more clients in achieving their digital transformation, Deloitte Consulting and Oracle reached strategic cooperation related to Oracle marketing cloud in Beijing on 21^st March 2018, elevating our existing relationship into the next level. The two parties will work jointly strategically to create a customer-oriented business ecosystem. Deloitte Consulting Oracle service line leader, Michael Liu, attended the launching ceremony.

Oracle CX Cloud has a comprehensive product portfolio and strong integration capabilities, covering marketing, sales, commerce, services, social networking, and CPQ (configuration, pricing, and quotation), providing a complete, connected, personalized brand experience to corporate customers. Among them, as a digital marketing platform that is highly appreciated and trusted by marketers, Oracle Marketing Cloud ("OMC") integrates multiple modules such as user experience, big data marketing, mobile technology, and marketing campaign management to achieve precision and individuality. OMC also provides marketing teams with a centralized platform for data connection, coordination, and optimized customer interactions.

Closer cooperation: Through the commitment between Deloitte Consulting and Oracle, we will leverage our respective strengths in marketplace to provide complete and end to end solutions related to marketing cloud in China.

Deloitte Consulting will leverage market and technology advantages to discover more potential customers for marketing cloud, and to enhance Oracle Marketing Cloud user experience with a more professional and secure service system. In addition, Oracle will increase its investment in technology resources, working together with Deloitte Consulting to gain customers' satisfaction  with continuous after-sales support.

Longer term focus: Combining the advanced product concepts and technologies of Oracle Marketing Cloud with Deloitte Consulting's rich experience will help create a marketing cloud solution that is truly suitable for local market which establish a marketing cloud service platform integrating sales, service, development, and support.