Deloitte and the United States Golf Association has been saved
Deloitte and the United States Golf Association
Making an impact that matters for the USGA and helping shape the future of the game
Deloitte is a proud sponsor of and trusted advisor to the United States Golf Association (USGA). Since 2014, we have worked closely with the USGA to help them more effectively pursue their mission, build and deepen engagement in strategic, sustainable ways, and bring fresh ideas and experiences to today’s golfers.
- Augmented reality (AR)
- Enhancing the fan experience
- Explore more
- Supporting golf facility sustainability
- Reimagining a golf ecosystem
- Making connections through golf
- USGA golf journal
- PLAY9 Day
- Participating PLAY9 Day locations
- Get in touch
- Related topics
Augmented reality (AR): See how Deloitte is innovating the U.S. Open experience for fans at Pebble Beach or at home
Enhancing the fan experience
From vast wall-sized data visualizations to powerful virtual and augmented reality experiences, we are using emerging technologies to help golf fans connect to the game of golf in new ways. Working with the USGA, our innovative digital activations have brought new perspectives to some of golf’s most storied moments.
Our newest AR app features three experiences: Live Play* with 3-dimensional views of selected holes and near-real time scores; Pick a Player* to watch how favorite players performed; and, U.S. Open Champions to relive shots of past U.S. Open at Pebble Beach champions.
*Live Play and Pick a Player experiences and data will be available during the U.S. Open Championship June 13–16, 2019.
AR image: Click on the image below for a full-sized, printable version.
Making connections through golf
With more than 3,000 active members of Deloitte’s Green Dot Golf Club (GDGC), our practitioners have embraced the opportunity to connect with one another through golf. In 2018, over 1,500 Deloitte US professionals participated in PLAY9 outings, including many new golfer clinics, and we crowned our second GDGC champion after a heated head-to-head bracket competition.
USGA golf journal
PLAY9 is a strategic initiative to make golf more accessible for today’s players and enhance Deloitte’s commitment to well-being with an afternoon on the course. If you think you don’t have the time or it’s too tough to get out on the green, look again at the nine-hole game.
The nine-hole round fits in demanding schedules and brings new golfers to the course.
2019 marks the fourth year Deloitte has hosted PLAY9 Day events, routinely engaging more than 1,000 employees across 30+ offices nationwide.
Learn more about Play9.
Participating PLAY9 Day locations