CMO Survey

Analysis

The CMO Survey: The transformation of marketing

Emerging digital, social, and political trends

The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.

The continued impact of COVID-19 on marketing

The past year has been challenging for businesses, marketers, and customers alike. The COVID-19 pandemic upended traditional means of doing business and communicating. Political and social events encouraged many businesses and leaders to publicly respond and adapt business practices. Globally, organizations and marketing leaders have been forced to pivot their traditional go-to-market strategies, talent structures, and ways of doing business in order to stay afloat.

Our continued look at the impact of COVID-19 on marketing from a budget, performance, talent, and organizational perspective is available in our latest research. From a survey of 356 senior-level marketers, these forward-looking insights focus on digital investments, the impact of social and political demands, and shifting customer behavior over the past year.

Key marketing benchmarks