CMO Survey

Analysis

Top trends from The CMO Survey

7 trends and what they mean for marketers

The 29th edition of The CMO Survey examines the issues top of mind for marketers. Our Deloitte leaders weigh in on seven trends CMOs should pay attention to over the coming months.

Marketing in a post-COVID era

The latest edition of The CMO Survey features responses from 273 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From marketing budgets and investments to economic optimism, the current survey provides insights into the latest trends impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a post-COVID environment.

Click links below to view full report.

About The CMO Survey

Deloitte supports The CMO Survey—conducted biannually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.

Interested in participating in the upcoming CMO Survey?
Visit cmosurvey.org/participate

About The CMO Program

Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing. CMOs often hold one of the most innovative and challenging roles in business today.

Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys.

Insert Custom CSS fragment. Do not delete! This box/component contains code needed on this page. This message will not be visible when page is activated.
+++ DO NOT USE THIS FRAGMENT WITHOUT EXPLICIT APPROVAL FROM THE CREATIVE STUDIO DEVELOPMENT TEAM +++

Insert Custom CSS fragment. Do not delete! This box/component contains code needed on this page. This message will not be visible when page is activated.
+++ DO NOT USE THIS FRAGMENT WITHOUT EXPLICIT APPROVAL FROM THE CREATIVE STUDIO DEVELOPMENT TEAM +++

Fullwidth SCC. Do not delete! This box/component contains JavaScript that is needed on this page. This message will not be visible when page is activated.