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Analysis
Top trends from The CMO Survey
7 trends and what they mean for marketers
The 29th edition of The CMO Survey examines the issues top of mind for marketers. Our Deloitte leaders weigh in on seven trends CMOs should pay attention to over the coming months.
Marketing in a post-COVID era
The latest edition of The CMO Survey features responses from 273 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From marketing budgets and investments to economic optimism, the current survey provides insights into the latest trends impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a post-COVID environment.
Click links below to view full report.
About The CMO Survey
Deloitte supports The CMO Survey—conducted biannually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.
Interested in participating in the upcoming CMO Survey?
Visit cmosurvey.org/participate
Take a look back at previous reports:
About The CMO Program
Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing. CMOs often hold one of the most innovative and challenging roles in business today.
Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys.
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