Products and Services

A balanced product portfolio is essential for future-proofing your business. Regularly evaluating and re-balancing your portfolio to ensure that there’s a mix of core (tested, low-risk, and primary revenue driver such as a B2B project management software), adjacent (extending core products to target complementary needs of customers, such as a mobile productivity app), and transformational (products targeting completely new markets, such as AI-powered project analytics) opportunities can set you up for success.

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Improving time to market requires a balance between development speed, product/feature quality, and collaboration with all relevant stakeholders (e.g., design, development, testing, quality, legal, marketing). Generative AI techniques, such as automated code completion, test case generation, rapid prototyping, and code documentation, can also significantly improve development velocity.

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It is not uncommon to see leading B2B software companies (across various growth stages, strategic priorities, markets, and competitive intensity) invest more than 15% of their annual revenue in product development. Companies allocate a majority of this capital across talent, research, infrastructure, prototyping and testing, security, and IP protection.

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Continuously enhancing product quality, reliability, and value generated for customers is critical to increasing renewal rates. Other levers include prioritizing customer success (especially for flexible consumption models), establishing customer feedback loops, offering value-added services and complementary products, and monitoring and proactively addressing churn risk.

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