That Makes Cents:
Future of Consumer series

Shifting gears: what’s ahead for consumer markets

From streaming platforms to endgame economies, all the way to vehicles with autonomous driving systems, digital goods and services seem to offer a tremendous upside. So how should companies tap into these opportunities, and how are companies striving to reposition themselves as digital brands to meet their current and future consumers?

In Episode 2 of our Future of Consumer series, we’ll be joined by Alisa Locricchio, Senior Manager at Deloitte Consulting, and Jen Brace, the chief futurist at the Ford Motor Company, as we take a closer look at the consumer markets, and how the growth of digital goods and services is disrupting the automotive industry and the consumer industry at large.

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"It starts by, of course, enabling some [digital offerings] in the vehicle … enabling those connections, having a vehicle that is connected to the cloud so that we can do things like push software updates digitally to a customer. And by doing that, what it also enables us to do is provide new experiences and features to a customer. So, it creates a pipeline when it comes to the way that we can introduce new goods and services to our customers."

— Jen Brace, Chief Futurist, Ford Motor Company

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