Making an impact every day has been saved
Podcast
Making an impact every day
How community banking stays strong
Larger national, and multi-national banks often garner headlines and may benefit from scale, but smaller competitors still play a critical role and succeed at a regional, state, and local level based on their intimate knowledge of local areas and distinctive customer needs. Regardless of size & scale, all banks have an opportunity to make an impact in communities they serve, though each may take a different approach strategically for their organization.
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The possibilities of community banking
In this episode, Kristin and Bill are joined by Emily Abbas, Chief Consumer Banking and Marketing Officer at Bankers Trust, as they discuss approaches to cultivating community, making an impact, and localized engagement.
Find unique ways to partner and tackle your community’s most pressing issues. You can’t do it alone. You can’t make a difference if you don’t know what those pressing issues are. Work with your local community foundation, work with your local United Way. Here in Central Iowa, homeownership, food insecurity, gun violence, those are the things that we’re all working on together. And it takes a village. It takes the community to work together.
—Emily Abbas
Chief Consumer Banking and Marketing Officer at Bankers Trust
It always surprises me that the things that we think people will want are not the things that customers (and potential customers) tell us that they would want!
—Emily Abbas
Chief Consumer Banking and Marketing Officer at Bankers Trust
About our guest
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Emily Abbas
Chief Consumer Banking and Marketing Officer, Bankers Trust
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About Branching Out
Our retail banking podcast series, Branching Out, explores trends in retail banking through conversations with leaders from across the financial ecosystem. Co-hosts Kristin Korzekwa and Bill Dworsky talk with top industry leaders to explore the topics that are top of mind in retail banking. To learn more, visit our full collection of episodes and subscribe now wherever you listen to podcasts.
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Kristin Korzekwa
Consulting Managing Director | Deloitte Consulting LLP
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