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Transforming insurance financial planning
Explore new opportunities for corporate finance FP&A
Financial planning and analysis (FP&A) is one of the most important functions of an insurance company, helping leadership plan, forecast, and budget to support business decisions. However, until recently, continuous changes in accounting standards held insurers back and hindered the process of updating valuation models
Is it time to prioritize FP&A reporting?
Financial planning and analysis (FP&A) is one of the most important functions of an insurance company, yet one of the most chronically underfunded activities. It is tasked to provide strategic business insights and help the company plan, forecast, and budget to support business decisions. Corporate finance FP&A also performs the ongoing assessment of the financial health of the company based on key benchmarks and performance metrics. Due to the long-duration nature of life insurance and annuity products, such benchmarks and metrics are often tied to one or more valuation and accounting bases, hence any changes to the relevant basis would have an impact on FP&A activities.
Changes in accounting regimes have accelerated the long-overdue need for insurance companies to update outdated valuation systems and models. Over the past few years, companies across the globe have collectively invested more than a billion dollars to implement solutions and adapt to the wave of the largest changes in the history of insurance accounting including Long-Duration Targeted Improvements (LDTI) and International Financial Reporting Standard (IFRS) 17.
Insurance companies now have the time, space, and resources to process the profound impact the new accounting regimes have on financial storytelling, performance measurement, and management, thus posing challenges as well as opportunities, especially for the FP&A function in a post-LDTI/IFRS 17 world.
Strategies for insurance financial planning
A recent Deloitte FP&A and Actuarial Study of L&A insurance companies found that many insurers struggle to integrate their FP&A and actuarial processes, which can negatively affect their ability to manage enterprise performance. Companies consistently cited a lack of connected solutions to enable collaboration and information-sharing between FP&A and other functions. Sitting as a key connection point between strategy, operations, reporting, and valuation, if the right level of collaboration and the right toolsets are put in place, the FP&A function would be uniquely positioned to deliver true and timely business insights to drive value creation.
Projecting into the future with confidence is currently a challenge, but being a strategic partner, the FP&A team can take on the following unique opportunities:
New accounting regimes have brought about new key performance indicators (KPIs), and the drivers of earnings are changing. New disclosures offer a great deal of information and insights that did not exist before. For metrics used by the FP&A function that are tied to an accounting basis, it is critical for the FP&A team to understand the new dynamics of emerging earnings and how best to integrate with the financial reporting process to generate such KPIs and messaging in a timely fashion.
There continues to be industry development on emerging KPIs as investors and regulators digest the first sets of financials and disclosures under the new accounting requirements. Also, to the extent internal financial performance metrics are tied to key accounting figures, in the case of reinsurance transactions, LDTI and IFRS 17 may result in a certain level of accounting mismatch between direct and ceded business causing P&L to emerge in a way that is not perfectly aligned with real-world economics. Understanding how the accounting mismatch unfolds and how the resulting P&L should impact performance metrics have continued to be a topic of consideration for the FP&A function.
Due to the requirements for enhanced disclosures under LDTI and IFRS 17, as well as the granular valuation requirements, companies are now sitting on top of a “gold mine” comprising insurance financial data that is significantly more detailed and voluminous than ever. This is evidenced by the rising popularity of insurance sub-ledger solutions across the globe. There are tons of insights that can be harnessed from such a gold mine that did not exist before, and it would be a waste for that amount of data to be generated and thrown away just for accounting compliance purposes.
There is an opportunity for FP&A leaders to modernize the usage, accessibility, and storage of insurance data. It is in FP&A leaders’ best interest to capitalize on the momentum from accounting compliance and turn it into something lasting and real by leveraging what has been achieved and building into a future state of value-driven finance function. It would allow for more reliable and timelier what-if analysis if the insurer possesses the capability to bring together operational and financial data and marry investment and liability data. With access to a wealth of insurance data, FP&A leaders could also investigate solutions with generative AI and machine learning features to enhance its financial forecast capabilities.
FP&A is often expected to be proactive in providing the financial forecast and provide real-time analysis to inform business decisions. Unfortunately, what often happens when results from the financial close are somewhat unanticipated due to a multitude of potential factors is that FP&A must scramble and react post-close to modify the full-year forecast. It is even more so with the less predictable financial results under the new accounting requirements. This needs to change, but it can only change if FP&A fully appreciates the accounting changes and is equipped with the right tools to perform forecasts in a more automated and streamlined fashion.
The financial reporting and valuation processes have changed in reaction to accounting changes. Insurance companies have strived to maintain the same or a similar workday timetable during the financial close cycle. However, the FP&A piece of the puzzle has not been fully incorporated and pressure tested.
FP&A could benefit from stronger and seamless integration with the operational data and financial reporting data, enabled by technology to help ensure real-time connectivity to the actuals, to allow for comparison to plan and forecast, and facilitate necessary timely updates. Carrying forward the momentum from the financial reporting side, the connected and continuous planning nature of FP&A should also adapt and evolve to enable better financial projections by leveraging advances in the FP&A technology space.
As FP&A leaders take a fresh look at the planning process to adapt to the impact of new accounting regimes, it is also important to rethink the modeling approach. More actuarial involvement is expected given the less predictable nature of the financial results and a stronger need for drivers of earnings analysis and sensitivity runs. Additional focus may emerge on the trade-offs between speed and accuracy, and simplicity and granularity.
While accounting changes typically do not directly alter the overall strategic objectives of insurance companies, new accounting requirements such as LDTI, IFRS 17, and PBR are leading to changes in the what (i.e., KPIs) and how (i.e., how FP&A integrates with other functions) from an FP&A perspective. To build industry-leading FP&A practices and perform continuous planning with both foresight and hindsight, it is important to ingrain FP&A partnerships across the organization, especially with valuation and reporting, on both processes and capabilities.
Moreover, the new financial disclosures introduced with LDTI and IFRS 17 have galvanized a thirst within market analysts to unlock new trends and earnings drivers. They are pouring over the new financials to discover if there are any new ratios or metrics to better understand the story. FP&A leaders are uniquely positioned to own the messaging and financial narrative to guide the market analysts and deliver meaningful financial understanding and company valuation.
Seize the momentum to strengthen FP&A capabilities
As the compliance exercise for accounting changes and related implementation efforts conclude, we believe several great opportunities are presented to the FP&A function to make the best of the current momentum. The FP&A function could capitalize on the investment in technology and talent over the past few years and take the opportunity to strengthen integration with other functions to enable a truly connected and continuous planning process.
An FP&A leader needs to be part doctor and part artist, so it is critical to be equipped with the tools and ability to assess the financial health of the company in a timely manner, analyze complex business scenarios and propose alternatives, articulate financial results in a meaningful way, and forecast the future with confidence.
Strong FP&A capabilities are what sets one organization apart from others in terms of improving business decisions and driving business performance to better position the company to achieve success.
Get in touch
Have questions? Contact one of us below.
Matthew Clark Principal Deloitte Consulting LLP matthewclark@deloitte.com |
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Hui Shan Principal Deloitte Consulting LLP hshan@deloitte.com |
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Gina Vargas Principal Deloitte Consulting LLP gvargas@deloitte.com |
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Corey Carriker Managing Director Deloitte Consulting LLP ccarriker@deloitte.com |
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