student, journey, life

Perspectives

Student lifecycle management in a modern campus

Supporting the student journey

Today's college student experience, from admissions to graduation, is vastly different from that of past generations. Looking to the future, student journeys will continue to change as new technologies emerge and students’ expectations change. Today's student lifecycle management technology provides students with unprecedented levels of responsiveness, accessibility, and connection to a school. This technology enables schools to provide students with an experience similar to what they have with mainstream technology and social media giants.

Do you know what your students or potential students expect from your institution?

Student lifecycle management is a key factor in overall student success. Your school’s ability to adjust to a changing student body hinges upon determining the satisfaction each student has with each phase of their journey. Today's schools need flexibility and a certain level of intimate connectedness to the student. The entire student lifecycle and experience should be holistic, not limited to one advisor or department.

With effective student lifecycle management, engagement begins with the recruitment process even before the student steps foot on campus. Looking at important factors in the student’s lifecycle, we see how technology can facilitate the interactions that in the past were usually in-person, cumbersome, and time-consuming. Today's student engages and reacts through many forms of dialogue as they explore many available options. Information and interaction accessed through mobile devices helps engage candidates. It’s important for your school’s website and departmental pages to be easy to access, up to date, intuitive, and understandable.

Next in the student lifecycle is engaging the student once they have shown interest. Having departments, enrollment management offices and College Deans interacting early provides the student with a connection to the institution. The earlier you engage a student the more likely they will apply.

Community and institutional culture plays an important role for today's student lifecycle.

Community can be fellow classmates, alumni, or student mentors, all of whom can provide students with insight on what they may experience at the school. Leveraging current students, for example, to understand the needs of prospective students plays a key role in effective student lifecycle management.

An online application and acceptance process allows the school to confirm a student's interest and can trigger activities to increase enrollment probability. With so many school choices, applying and status-checking processes should be streamlined.

Enrollment always plays a vital part in the student’s experience. The process should be designed to work not only with a computer but also with tablets and smartphones. The student system exists not just to process student transactions, but also to allow faculty, advisors, and staff to access information to support student needs throughout the entire student lifecycle.

With the amount of student data institutions house and process, it is imperative that analytical dashboards support student success. Data can help you understand trends or identify risk factors that can be mitigated through the process, making it more likely that the student will be able to complete their program of study.

Today, schools play a critical role in aligning graduating students with their alumni. Career Service advisors can leverage professional networking sites to help bridge relationships not only to alumni but to corporate leadership. They can also leverage job aggregator sites to guide students with their job search. Success in the marketplace also enables institutions to ask alumni to give back to the school, supporting the students of tomorrow.

Understanding your students’ needs will drive the school’s required transformation toward effective student lifecycle management. Providing students with a modern campus that is able to effectively transform through technology and adjust to student needs is a key part of student success.

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