Holly Darov

Holly is the practice leader for the Marketing Strategy and Transformation team within Deloitte Digital. With more than 20 years of experience working with CMOs, business unit leaders and brand teams, Holly has expertise in operating model design, strategic transformation, and commercial capabilities design. Holly’s focus is serving biopharma and consumer health clients and she has helped launch several leading global brands.  Holly brings deep experience in customer segmentation and targeting, positioning and message development, product launch and commercial execution.