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Our Deloitte Consumer leaders use proprietary data, judgement, and experience across all sectors and markets to help brands create winning strategies.
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Rodney R. Sides
Vice Chair & US Leader | Retail & Distribution
Rod is vice chair, Deloitte LLP, and leads the US Retail & Distribution practice. He is responsible for driving key sector initiatives that include original research, talent development, and strategies that guide retailers as they navigate uncertainty, compete globally, and improve performance and profitability. A principal in Deloitte Consulting LLP, Rod has more than 25 years of experience in store operations, supply chain, procurement, back-office operations, and IT.
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Perspectives
Are consumer habits revealing caution—or cautious optimism?
Our sentiment report surveys thousands of consumers in more than 15 countries. Explore insights into consumer habits, concerns, and hopes during COVID-19.
Press releases
Deloitte: As Inflation and Uncertainty Abound, Back-to-School and Back-to-College Spending Surges
Despite financial concerns, parents are still making it happen' expect seasonal spending to reach an all-time high.