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Perspectives

Are consumer habits revealing caution—or cautious optimism?

A real-time collection of insights from our consumer tracker

Even as COVID-19 cuts an unpredictable path, are consumer habits growing more predictable? Our interactive Deloitte Global State of the Consumer Tracker regularly surveys thousands of consumers in more than 20 countries, capturing a continual snapshot of worldwide consumer sentiment.

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Articles

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The cost of buying green: Part II
Demand for pricier green products continues to slip worldwide. But the trend might be a bullish signal for the future of green products.
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When inflation concerns persist for too long
Inflation concern has been widespread among Americans for more than a year. For many, the prolonged situation is likely taking its toll on spending decisions.
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The shape of consumer spending
Potent forces are shaping today’s spending decisions—particularly the more discretionary ones—sending mixed signals worldwide
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Revisiting the great rethink
One year ago, we explored how Americans were rethinking their priorities in the wake of the global pandemic. How did shifts in consumer sentiment stand the test of time?
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The cost of buying green
As concerns around personal finances rise globally, more shoppers face choices between what’s sustainable for the planet and what’s sustainable for their wallets
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When rising prices break consumers’ trust
As consumers across the world voice louder concerns over rising prices, many are starting to feel companies are taking advantage—a sentiment linked with spending pullbacks.
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Mobility in the eye of the storm
The auto sector is navigating a confluence of challenges, ranging from pandemic-driven shortages to rising commodity prices. What does it all mean for consumer vehicle demand?
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We’ve had a lot of time to think, and we’re thinking a lot about time
Why consumers around the world are resetting the clock around how they spend their time, and what it means for consumer businesses.
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From one financial challenge to the next
Against the backdrop of a persisting pandemic and record-high inflation, a story of consumer bifurcation unfolds.
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The pursuit of happiness... if you can afford it
Discover how the pandemic has accelerated consumer bifurcation and altered spending intentions in America.
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How remote work is influencing what we buy
This article examines how the work-from-home (WFH) phenomenon is shaping our purchase intentions.
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Is the world really going through some great rethink?
Explore how the pandemic has reshaped people’s priorities and what it means for consumer businesses.
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Surprise ingredients in the post-pandemic food story
There are high hopes that things will go back to normal once the vaccine is in enough arms, including dining out. However, a full return to normal may not be in the cards for the food services and restaurant industries as there will be continued interest in cooking at home and buying fresh food.
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What the vaccine won’t solve
While the start of vaccine rollouts offer hope that the worst of the pandemic may be over, its devastating financial impact for many will be felt for a long time to come.
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Executive voices on pandemic recovery
Five ways consumer companies are emerging stronger.
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A matter of convenience
Read our article to learn how businesses can win back consumer spending with a new definition of convenience.
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Consumer Products
Why are consumers returning to name brands in COVID-19? Read our perspective.
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Automotive
How has COVID-19 changed the auto industry—and what will it take to restart it?
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Travel & Hospitality
Consumer habits have been uneven, but early demand suggests room for optimism.
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A dual-front crisis
Are small positive signs in consumer habits revealing a road to recovery—or another detour?
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How has COVID-19 altered consumer habits?

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Establishing the road to global consumer recovery in the COVID-19 era

Listen to our Dbriefs webcast for practical insights on consumer habits affecting your business, such as Strategies to reboot and recover.

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Waiting for something better

Feelings of safety around going to the store or to work have stalled—but hope remains

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Discover our latest podcasts where we discuss Deloitte’s findings on consumer habits and sentiment in the era of COVID-19.

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The Wall Street Journal

Read the Wall Street Journal summary of our most recent global State of the Consumer Tracker.

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