Make trust your guiding light
Outline the experience you’re trying to create and understand the data that you need (and don’t need) to do it. Hold everyone in the organization accountable for building trust.
Begin with privacy by design.
Use the data that you collect. Don’t collect data you don’t need.
Dissolve silos so information is accessible and flows freely throughout your organization.
Create seamless experiences that engender trust.
If/when there is a breach, use the moment to learn and build more trust from your mistakes.
Make your communication department integral to everything you do.