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Case studies

Acing digital innovation

United States Tennis Association client spotlight

As trusted advisor of the United States Tennis Association (USTA), we help them achieve their goals of promoting, developing, and growing the game of tennis in the United States. Our relationship includes both providing professional services to transform the USTA’s digital ecosystem and a wide-ranging six-year sponsorship agreement that supports the US Open Championships, US Fed Cup, and Davis Cup teams.

See what’s possible through digital transformation

The biggest venue in tennis? It's not a stadium, it's digital. As a trusted advisor, we were brought in to help the USTA reimagine its digital presence to increase connectivity and make them more strategic and engaging across all platforms. Even in the early stages, these efforts have already helped attract youth, connect players, and build a new generation of fans. To learn more about how the bold digital transformation opened up new possibilities, watch the client spotlight video above or download the below article.

Download the client spotlight: Changing the game

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Learn more about Deloitte’s digital disruption and transformation offerings

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US Open wheelchair competition

Deloitte is proud to be the presenting sponsor of the US Open Wheelchair Competition. The Competition features a men’s, women’s, and quad division, with singles and doubles action in all three categories, during the tournament at the USTA Billie Jean King National Tennis Center. Learn more about wheelchair tennis on, one of the websites reimagined as part of Deloitte’s digital transformation work.

The journey to the US Open Tennis Championships is often not an easy path for either able bodied or disabled tennis players. Hear from top wheelchair tennis athletes about their unique paths to only see possible on and off the court.

Photo Credit: Mike Lawrence/USTA

    Empowering a future generation

    The National Junior Tennis and Learning (NJTL) network is a nationwide network of community tennis organizations seeking to develop the character of young people through tennis and education. Deloitte has teamed up with the USTA Foundation to serve as the presenting sponsor of the annual NJTL Essay Contest. As part of the USTA Foundation’s mission to use tennis as a vehicle to help under-resourced youth become more engaged in school, the essay contest encourages students to write essays on a specific prompt that requires research and analysis.

    Thousands of entries are received each year and 10 national winners (one boy and one girl from each age group) receive an all-expense paid trip to New York City to attend Arthur Ashe Kids' Day at the US Open, participate in an immersive and educational program hosted by Deloitte, and to accept their awards at the NJTL Essay Awards Luncheon.

    Read the story of the 10 winners of the 2019 NJTL National Essay Contest.

    Explore photos from the NJTL Essay Contest winners experience:

    njtl contest

    Only see possible

    Complex challenges become opportunities when seen through many perspectives. The depth and breadth of Deloitte’s disciplines, combined with our ability to form stronger relationships, examine the finest details, and our access to new technology and new ways of working, lets us reveal a new perspective to our clients: One where their world is full of infinite possibilities, and they have an advisor ready to lead the charge and help them take advantage. When you only see possible, there’s no limit to what you’re able to accomplish.

    At Deloitte, we navigate complexity to inspire clients including the USTA, USOPC, USGA, and 85 percent of the Fortune 500 to capitalize on opportunities. Learn what happens when you only see possible.

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    One Deloitte team

    Every day at Deloitte, we strive to make an impact that truly matters. At the core of our organization is a commitment to inspire others to reach their full potential, whether that’s at our clients or the organizations we sponsor. But our efforts to advance the organizations we sponsor goes far beyond writing a check: Deloitte’s professionals serve as trusted advisors helping shape long-term strategy, improve operational efficiency, and implement substantive change.

    Learn more about our sponsorships.

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