Take a scroll down every fairway
Follow and replay every shot of the U.S. Open® and U.S. Women’s Open®, right on your mobile device in augmented reality.
Download U.S. Open AR built by Deloitte
For the 2022 U.S. Open at The Country Club and U.S, Women’s Open at Pine Needles Lodge & Golf Club, Deloitte and the USGA are bringing a new dimension to the fan experience. See any shot, any pairing, anywhere, all in 3D with U.S. Open AR built by Deloitte. Download it today.
Create your own 3D viewing experience with these 2022 U.S. Open Augmented Reality app features:
Engage with 3D views of all 18 holes, follow players via AR, and see shots in near real-time.
Custom Player Pairings
Compare how your favorite golfers performed against each other, even if they weren't paired together in the field.
Take a 360º virtual tour through the USGA Golf Museum and Library—the nation's oldest sports museum—in Liberty Corner, New Jersey.
*Experiences and data will be available during the U.S. Women's Open (June 2-5, 2022) and U.S. Open (June 16-19, 2022) Championship.
Trusted advisor to the USGA
See how Deloitte is helping the USGA innovate the U.S. Open fan experience.
From vast wall-sized data visualizations to powerful virtual and augmented reality experiences, Deloitte and the USGA are using emerging technologies to help golf fans connect to the game in new ways. See how Deloitte built the 2022 U.S. Open Augmented Reality app and brought a new dimension to the fan experience.
Driving fan experience into the future
Golf has a rich history of entertaining fans in new ways. The USGA is adding to that history with the new version of U.S. Open AR built by Deloitte. A product of more than 20 Deloitte professionals working across a range of technical, design and digital experience disciplines, the 2022 app uses near real-time data and the latest in augmented reality (AR) to bring championship play to life in new ways for both the U.S. Open at The Country Club and the U.S. Women’s Open at Pine Needles Lodge & Golf Club.Learn more about Deloitte’s Digital Reality Offering
Championship holes designed and rendered in 3D
Sand traps modeled in precise detail
New dimensions in golf viewing
For U.S. Open AR, thousands of user interactions were mapped, and every course element designed in detail. Location-based data was used to develop precise 2D base layers of every hole on both courses. Dimension was then added by molding layers to match course undulations. Next, textural and object layers like sand, grass, trees and buildings were added. Finally, all renderings are checked on-course for accuracy. The result is a beautiful 3D render that viewers can launch on any flat surface, zoom in on, and view from different angles.
New connections with every swing
To create a great user experience, we capture near real-time data from Championship play and convert it to the app where it’s viewed on the 3D course models — and we do it for 156 professional golfers scattered across 18 holes for both the U.S. Open and U.S. Women’s Open, then serve it to mobile devices around the world, simultaneously. To meet the challenge, Deloitte built a custom analytics engine and platform to collect precise location-based data and convert that data to dynamic visualizations of players and shots at those same spots on the app’s 3D course model. That enables viewers to see where shots land, compare shots between players, create player pairings and more, using augmented reality.
Data files processed per second (2021)
Shots expected to be tracked in AR across both championships
The U.S. Open AR app
An elevated fan experience that has been recognized with multiple industry awards
ANA B2 AWARDS
2021 Best Sponsorship Program — Silver
CLIO SPORTS AWARDS
2021 Digital/Mobile: Apps —Bronze
2021 Excellence in Online Advertising: Advanced TV
2019 User Experience in Mobile Craft — Crystal
2019 Augmented Mobile Experience in Mobile Craft — Crystal
2019 User of Mobile Application for Mobile Games — Bronze