Take a scroll down every fairway

Follow and replay every shot of the U.S. Open® and U.S. Women’s Open®, right on your mobile device in augmented reality.

Download U.S. Open AR built by Deloitte

For the 2022 U.S. Open at The Country Club and U.S, Women’s Open at Pine Needles Lodge & Golf Club, Deloitte and the USGA are bringing a new dimension to the fan experience. See any shot, any pairing, anywhere, all in 3D with U.S. Open AR built by Deloitte. Download it today.

Create your own 3D viewing experience with these 2022 U.S. Open Augmented Reality app features:

Live Play*

Engage with 3D views of all 18 holes, follow players via AR, and see shots in near real-time.

Custom Player Pairings

Compare how your favorite golfers performed against each other, even if they weren't paired together in the field.

360° Tour

Take a 360º virtual tour through the USGA Golf Museum and Library—the nation's oldest sports museum—in Liberty Corner, New Jersey.

*Experiences and data will be available during the U.S. Women's Open (June 2-5, 2022) and U.S. Open (June 16-19, 2022) Championship.

Trusted advisor to the USGA
See how Deloitte is helping the USGA innovate the U.S. Open fan experience.

From vast wall-sized data visualizations to powerful virtual and augmented reality experiences, Deloitte and the USGA are using emerging technologies to help golf fans connect to the game in new ways. See how Deloitte built the 2022 U.S. Open Augmented Reality app and brought a new dimension to the fan experience.

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Driving fan experience into the future

Golf has a rich history of entertaining fans in new ways. The USGA is adding to that history with the new version of U.S. Open AR built by Deloitte. A product of more than 20 Deloitte professionals working across a range of technical, design and digital experience disciplines, the 2022 app uses near real-time data and the latest in augmented reality (AR) to bring championship play to life in new ways for both the U.S. Open at The Country Club and the U.S. Women’s Open at Pine Needles Lodge & Golf Club.

Learn more about Deloitte’s Digital Reality Offering

Championship holes designed and rendered in 3D

Sand traps modeled in precise detail

New dimensions in golf viewing

For U.S. Open AR, thousands of user interactions were mapped, and every course element designed in detail. Location-based data was used to develop precise 2D base layers of every hole on both courses. Dimension was then added by molding layers to match course undulations. Next, textural and object layers like sand, grass, trees and buildings were added. Finally, all renderings are checked on-course for accuracy. The result is a beautiful 3D render that viewers can launch on any flat surface, zoom in on, and view from different angles.

New connections with every swing

To create a great user experience, we capture near real-time data from Championship play and convert it to the app where it’s viewed on the 3D course models — and we do it for 156 professional golfers scattered across 18 holes for both the U.S. Open and U.S. Women’s Open, then serve it to mobile devices around the world, simultaneously. To meet the challenge, Deloitte built a custom analytics engine and platform to collect precise location-based data and convert that data to dynamic visualizations of players and shots at those same spots on the app’s 3D course model. That enables viewers to see where shots land, compare shots between players, create player pairings and more, using augmented reality.

Data files processed per second (2021)

Shots expected to be tracked in AR across both championships

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The U.S. Open AR app

An elevated fan experience that has been recognized with multiple industry awards

ANA B2 AWARDS

2021 Best Sponsorship Program — Silver

CLIO SPORTS AWARDS

2021 Digital/Mobile: Apps —Bronze

OMMA AWARDS

2021 Excellence in Online Advertising: Advanced TV

AD STARS

2019 User Experience in Mobile Craft — Crystal

2019 Augmented Mobile Experience in Mobile Craft — Crystal

2019 User of Mobile Application for Mobile Games — Bronze

Driving toward the future of golf

As a trusted advisor to and sponsor of the USGA, we’ve collaborated on a variety of initiatives that have positively impacted the game of golf.

USGA Tees Up Growth Through Innovation

More people have taken up golf during the pandemic, and the USGA is trying to build on that momentum. Jon Podany, USGA’s Chief Commercial Officer, shares how his team is expanding the organization’s audience.

Reimagining a golf ecosystem

We helped the USGA deliver more value to its core constituents through developing recommendations to shape their future membership model, underpinned by stronger partner relationships with regional associations.

Making connections through golf

The Green Dot Golf Club (GDGC) was established in 2014 to bring Deloitte professionals together through the game of golf. With more than 5,000 active members, GDGC spans across 37 local chapters in the United States. In 2019, more than 1,500 Deloitte US professionals participated in PLAY9 outings, a strategic initiative to make golf more accessible for today’s players and enhance Deloitte’s commitment to wellbeing with an afternoon on the course.

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Get in touch

Leader, Marketing and Communications COE

Managing Director | Deloitte Consulting LLP

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