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Deloitte book collaboration: The Transformation Myth

Your guide to digital business transformation amid disruption

What’s the transformation myth? It’s the misconception that transformation is a linear process, with a before, during, and after. This book, published in collaboration with academics from Boston College and Northwestern University, sheds light on the continuous process required to adapt to a disruptive environment—and emerge stronger and more competitive.

About the book

Faced with a crisis-filled 2020, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, and keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption.

The Transformation Myth: Leading Your Organization into an Uncertain Future shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to “weather the storm” until things go back to normal (or the next normal) miss an opportunity to thrive.

That’s because transformation isn’t a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption—including a series of interviews with business leaders conducted during the COVID-19 crisis—this book provides a framework for understanding disruption and tools for navigating it. The Transformation Myth also offers insight into the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from leading organizations.

The underlying message: Technology isn’t an end in itself. Rather, it enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.

The Transformation Myth recognized as a bestseller

Congratulations to Rich Nanda, Gerald C. Kane, Jonathan R. Copulsky, and Anh Phillips, authors of "The Transformation Myth: Leading Your Organization Into an Uncertain Future." Released on September 28, 2021, the book made the October 2021 Porchlight Business Bestsellers list (ranked #12).

The Transformation Myth: Leading Your Organization through Uncertain Times

Rich Nanda, US Monitor Deloitte Lead, was joined by Gerald C. Kane, Professor at Boston College’s Carroll School of Management, Jonathan R. Copulsky, senior lecturer in Marketing at Northwestern University, and Anh Phillips, Research Director for Deloitte’s Global CEO Program, for a special episode of the ‘Transform.Rinse.Repeat.’ LinkedIn Live series to talk about their newly published book, The Transformation Myth. The book sheds light on the continuous process required to adapt to a disruptive environment and emerge stronger and more competitive.

Enterprise transformation spotlights:

Additional perspectives and insights:

Praise for The Transformation Myth

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