2020 Global Marketing Trends
7 key trends to help bring authenticity to our digital age
We conducted over 80 interviews with subject matter experts to identify seven distinct trends for 2020 including: Purpose, Human Experience, Fusion, Trust, Participation, Talent, and Agility.
Mobile Readiness for Work 2019
A study on the Dutch workforce
The Dutch Mobile Employee Survey provides the first comprehensive set of insights into the mobile readiness of the Dutch workforce. It suggests that an increase in accessibility and usage of mobile devices could increase workforce productivity.
Elevating the Human Experience
Privacy and Marketing part I: The value of a better privacy experience online
In this three-part blog series, we will explore how organizations can achieve this. We will identify how a strategical privacy experience can create trust in your organization, so it becomes a competitive advantage.
Designing the future of health
An ecosystem perspective
With the top 10 diseases related to lifestyle and rising global healthcare costs there's a huge opportunity for innovation to help families improve their wellbeing. How can we leverage cross-industry collaboration to drive the shift from healthcare to health?
Making Agile work for you
“We told our specialists exactly what we wanted, but it did not work. Agile working is just not for us.”
Implementation of an Agile way of working goes wrong in most organizations when scaling up. They then end up falling back to standardization, processes and micro-waterfalls. But what should be done?