Deloitte proudly sponsors the James Beard Foundation’s Taste America and Leadership Awards

James Beard Foundation

The late James Beard was a champion of American cuisine. He helped educate and mentor generations of professional chefs and food enthusiasts, instilling in them the value of wholesome, healthful, and delicious food.

Today, the Foundation continues in the same spirit by administering a number of diverse programs that include educational initiatives, food industry awards, scholarships for culinary students, chef advocacy training, and more.

Deloitte takes great pride in supporting the James Beard Foundation as the premier sponsor of the 2018 James Beard Foundation's Taste America program and lead sponsor of their Leadership Awards program.

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Thriving in the food transformation

Today’s food industry is undergoing a massive and rapid change. People increasingly care about where food comes from and how it’s produced. Deloitte’s Doblin team applies human-centered design techniques to tackle system-wide challenges, ensuring food companies design innovative solutions based on a thorough understanding of the behaviors and motivations that help drive food decisions.

Learn more about Doblin's role in the transformation of the food industry.

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About Taste America

Taste America brings the James Beard Foundation dinners and programs to exciting culinary destinations. Taste America is a special foodie experience from start to finish. It brings together amazing chefs to celebrate the diversity in American cuisine. These exclusive dining events are perfect for the food enthusiast and offer ideal entertaining opportunities for executives, clients, media, and VIPs. Look for Taste America coming to a city near you.

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On the menu: Virtual wine tastings

Have you ever been wine tasting—virtually? Can a virtual experience change how you perceive reality? In an experiment conducted by Deloitte Digital at the 2017 Cannes Lions Festival of Creativity, more than 100 delegates were asked to describe two glasses of wine blindly tasted while in two separate VR experiences: A darker, cooler indoor tavern and a sunny, open-air meadow. While both glasses were identical rose wines, most consumers noted they preferred one over the other or reported tasting two different types, highlighting how strongly virtual reality can influence physical reality.

Learn more about our digital reality services.

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Get in touch

Suzanne Gylfe
Managing director | US Brand leader
Deloitte & Touche LLP

Sarah Goldwasser
Senior manager | Brand Sponsorships
Deloitte & Touche LLP

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