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Trustworthy and ethical technology

Prioritizing the ethical implications of technology

As technology continues to evolve, trust in companies is often eroding. Making ethics in technology a priority can help win back trust, transparency, and engagement.

Why do we need ethics in technology?

Trust is essential to every organization's success, and the way technology is leveraged in any part of the organization represents an opportunity to gain or lose that trust.

Advanced technologies have led to increasing benefits for society, but they come with inherent risks that are often unregulated—and even unknown.

Organizations that fail to consider the possible consequences of these disruptive technologies risk eroding trust and damaging their reputation. To harness the full potential of technology and data, we should align between ethical tech decision-making, which prioritizes human values, and economic value. An ethical framework that addresses behavior, privacy, technology advancements, insights, and compliance can help support ethics in technology while sustaining and advancing the trust of employees, customers, and communities.

Where do we start?

Successful application of ethics in technology puts trust at the center. It depends on leaders making it a priority, regularly assessing whether the business is living up to its responsibility of addressing business and societal challenges ethically—and then doing even more.

Given the speed at which technology is evolving, organizational leaders should leverage a multi-dimensional approach that considers various technologies, underlying processes and controls, and promotion of an ethical culture among employees.

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Beena Ammanath

Executive Director of Deloitte AI Institute

Dave Couture

Technology, Media, Telecommunications

Alicia Rose

Deloitte Risk & Financial Advisory

Kwasi Mitchell

GPS Strategy Offering Leader

Catherine Bannister

US Leader of Development and Performance

   

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