Perspectives

2020 holiday shopping trends recap  

Revisiting holiday consumer spending and sales figures

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What really went down in the 2020 holiday season?

The 2020 holiday season was undeniably unique. But just how unique? We analyzed the sales and trends to find out whether there were record shifts in when, where, and how much people shopped—and spent. What kinds of trends and consumer behaviors can we expect to see carried through this year and beyond? Featuring Simon Chafetz and Meghan Cole from Deloitte Digital, Deloitte Consulting LLP.

How do the final results of the season line up with what consumers said they would do? Explore our 2020 holiday retail survey.

Something we've been tracking for years is the evolution of social media platforms from being a channel for inspiration and idea-sharing to being a channel used for commerce and conversion. And this may finally have been that year, that that shift began in earnest … it means more revenue for retailers if [they] use those platforms effectively.

– Simon Chafetz, manager, Deloitte Digital, Deloitte Consulting LLP

About That Makes Cents

Our consumer podcast, That Makes Cents, dives into what consumers are thinking, feeling, and buying right now. Host and Deloitte leader Bobby Stephens talks with industry specialists to help you navigate the evolving consumer industry and prepare for what’s next.

Visit the That Makes Cents library to explore even more insights about consumer trends.

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