Retail customer engagement
Short Takes...on Analytics
A blog by Jeff Simpson, director, Deloitte Consulting LLP
In theory, it’s easier to keep a customer than to attract a new one. But if you’re like many retailers, you’re probably scratching your head, trying to figure out how to satisfy increasingly demanding customers who are shopping multiple channels--online, in-store, and mobile.
What if you could get inside your customers’ head to see how they learn about products, how they shop, and what factors go into the ultimate buying decision? Now it’s possible to understand the customer’s mindset throughout the entire shopping process with advanced analytics. Just as important, you can learn which customers are at risk of reducing spending or even leaving–allowing you to take action before it happens.
Deloitte’s Customer Engagement Solution makes it easy for retailers to pull together disparate data sets to reveal actionable insights that can lead to smarter decisions about how to influence the shopping process and ultimately grow sales. Watch this short video to learn how the solution works.