Article
The hyperquantified athlete: Technology, measurement, and the business of sports
- Clubs, teams, leagues, broadcasters, venue operators, and athletes increasingly see the value in analytics and are working to realize that value. Technologies such as computer vision, machine learning, advanced wireless connectivity, and wearable sensors are transforming how athletes train, compete, and manage their careers. We predict that by the end of 2021, multiple professional sports leagues will establish new formal policies around the collection, use, and commercialization of player data.
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