Article
TV’s New Year’s resolution: The start of the 8K wave
- We predict that 8K will generate US$3.3 billion in global revenue in 2021, with this amount rising steadily over subsequent years. These revenues will come predominantly from sales of 8K TV sets to consumers (an anticipated 1 million units with an average selling price [ASP] of US$3,300), with the standard becoming increasingly popular for the largest television set sizes. In addition, sales of equipment (such as cameras, monitors, storage, and computers) related to the creation and production of 8K content should generate hundreds of millions of dollars globally for the year.
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