Women's National Basketball Association

As a proud sponsor and trusted advisor, Deloitte teams up with the WNBA to drive business progress beyond the court.

Deloitte and the WNBA: Elevating the business behind the game

The WNBA is all about excitement, talent, and showcasing some of the world's best basketball players. But it doesn't stop there. The league is committed to creating an unforgettable experience for fans and enhancing the future of the game. By combining our industry knowledge with emerging technologies and innovative strategies—Deloitte is helping the league grow, engage with more fans, and transform its business operation to elevate the game.

wnba players watching footage wnba players watching footage

The WNBA App built by Deloitte delivers MVP-worthy stats

Deloitte helped the WNBA enhance its digital fan engagement strategy and transform its mobile app. This next-generation digital experience has driven measurable impact for the league with engagement skyrocketing since 2022. More than just padding the stat sheet, the app's engagement shows how bringing fans closer to the game they love is a solid business game plan.

Explore how we built the app

  • 1,467%

    Increase in app downloads since 2022

  • 498%

    Growth in monthly active users since 2022

  • 404%

    Increase in League Pass subscriptions for in-app streaming since 2022

Scoring with business intelligence

We harnessed data-driven insights to help the WNBA better understand and more effectively engage with its fan base and potential fans. By defining four key fan segments, we identified opportunities to connect with each group and potentially increase their involvement and engagement with the game. This approach informed the WNBA’s strategies and contributed to the development of the WNBA App built by Deloitte.

Building a winning vision

When we teamed up with the WNBA in 2020, we set out to help the league define its vision of positioning the WNBA as an innovative global leader in sports, supporting its stakeholders, inspiring the next generation, and driving business change. To make this vision a reality, we helped craft a dynamic strategy that includes a player-centric approach, optimizes operations, and uses next-gen marketing tactics to boost fan engagement. And the results speak for themselves. Over the past four seasons, the WNBA has seen historic growth in viewership, attendance, and fandom.

Game time at its best 

WNBA games are broadcast across different local, regional, national, and streaming platforms. This created inconsistent appearances and quality from broadcast to broadcast. Leveraging our experience across media rights, visual production, and production technology, we helped the WNBA develop a roadmap as it looked to elevate its production quality and consistency across markets with the aim to improve the viewing experience for fans.

The playbook for business transformation

Amid record-breaking game attendance and viewership, the WNBA and the players are showcasing amazing on-court play. Off the court, the WNBA turns to Deloitte as a trusted advisor to help strengthen performance and elevate its business.

shooting a basket

Subscribe to our newsletter

Keep up to date with the latest Deloitte sports and sponsorship news, content, giveaways and more!

Sign up now

See more of the impact we make as a trusted advisor to top organizations