Napheesa Collier

Napheesa Collier

After just three years in the league, “Phee” has already earned her title of co-captain, serving as a changemaker for her teammates. Inspired by her grandfather’s work abroad, she’s also helping make an impact at the community level by being accessible to young people—especially little girls—so they can have a role model to emulate and a path to follow.

Kahleah Copper

Kahleah Copper

As the reigning 2021 WNBA Finals MVP, “Kah” inspires not only young women with her hard-nosed playing style, but also by being accessible as a mentor. As a collegiate assistant coach in 2020, Kahleah brought her unique perspective as a current WNBA player to a team of highly engaged women. And, whether it’s coaching or providing access to free camps in her hometown, Kahleah hopes to drive change for the next generation and create a cycle where they can make change, as well.

Bria Hartley

Bria Hartley

Being a mom with her own clothing line while playing in the WNBA sends a powerful message to people everywhere—that women can thrive while balancing all aspects of their life. Since Bria had her son Bryson in 2017, she’s made change by advocating for her fellow players who are, or want to become, moms while in the league and ensuring they have the ability to shine in both roles.

Watch the pros discuss driving change

Deloitte US Chief DEI Officer, Kavitha Prabhakar, discusses allyship, identity, community impact, and other important topics with Napheesa, Kahleah, and Bria.

As a trusted advisor, Deloitte is advancing
women and building value for the WNBA

For over 25 years, the WNBA has been the home of some of the best women’s basketball talent in the world. But it’s far more than fast breaks and three pointers that make up the mission of the league. The WNBA is focusing on efforts to advance all women’s sports and women in society too. Deloitte is honored to work with the WNBA to create a vision for growing the league, supporting players, engaging fans and boosting women’s sports.

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Championing the talent of the game: Players

To support players, Deloitte helped develop a players-first strategy to optimize the physical, mental and financial health of these athletes, both on the court and off. The strategy also includes expanding the athlete experience, supporting their community involvement and equipping players for careers after basketball.

Enabling the investors in the game: Owners

WNBA owners share a common belief in the game and advancing its appeal and longevity. To raise the profile of the league overall and increase sustainability for owners, Deloitte helped identify ways to gain efficiencies, share resources and achieve operational excellence.

Engaging the heart of the game: Fans

As with any professional sports league, the WNBA wouldn’t exist without a devoted and growing fan base. To increase fan engagement, Deloitte helped define new ways for the WNBA to connect with existing fans throughout the year and reach new fans by better leveraging the data and tools the league has today, while also outlining a road map for the future of its marketing technology.

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Scoring with business intelligence

In 2022, the WNBA celebrates its 26th year of impact on sports, society and generations of young athletes.

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The foundation of that quarter of a century of world-class basketball is the fans who love the game. Using data-driven insights, Deloitte assisted the WNBA to define the key segments of its current and future fan base, uncovering demographic, psychographic and behavioral insights for each of them. This segmentation was designed so that the WNBA can connect in more relevant ways and better reward fans’ investments in the league.

Growing WNBA fandom

Deloitte helped the WNBA quantify its 11 million current enthusiasts and identify another 30+ million potential fans for the league.3 Our deep capabilities in fan engagement, analytics, AI, and innovative digital reality technologies have the potential to transform the league for the benefit of players, fans and stakeholders.

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Digital drives business

The WNBA isn’t just a business of basketball on the court or in an arena. It’s an ecosystem that runs across platforms and can be consumed from almost anywhere on desktop or mobile devices. The WNBA listened to its fans loud and clear – they love the game and want experiences that bring them closer to the action, even when they aren’t at the game.

Deloitte helped the WNBA reimagine their digital platforms – WNBA.com and the WNBA app – to optimize the user experience and drive fan avidity for the league, its teams, and players. By assessing current and available technology, fan research, and market trends, Deloitte’s creative team developed a design system to accelerate future development, as well as drive consistency and scalability in the WNBA brand identity. Deloitte worked closely with the WNBA’s engineering and marketing teams to improve the site architecture, streamline user navigation, improve accessibility, and design for the future.

In the short term, the WNBA’s digital ecosystem should be more accessible, user friendly, and personalized. In the long term, our collaboration is designed to help pave the way for new digital experiences, increase loyalty and engagement, and elevate the league’s business beyond the court of play.

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Gametime at its best

Deloitte brought our experience across visual production, production technology, media rights and distribution to help the WNBA improve production quality, generate consistency across markets, and drive fan engagement.

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Today, there are varying levels of production quality and graphic appearance across local, regional, and national broadcasts and streaming-only games. As the WNBA continues to elevate its game, a consistent and high-quality game broadcast can be critical to delivering on fan expectations. Given that, the WNBA collaborated with Deloitte to evaluate its current production processes, capabilities, and standards to identify opportunities for improvement. From there, Deloitte helped the WNBA quantify and prioritize those opportunities, developing a short-term and long-term roadmap towards production improvement.

Through interviews with WNBA team and league officials, cross-industry experience of Deloitte professionals, and extensive analysis, the team helped identify the business and technical production standards necessary to drive consistent quality across the broadcast and be most impactful.

In defining the production roadmap, Deloitte is helping the WNBA to improve the viewing experience for various types of WNBA fans – from passive viewers to on-demand consumers to engaged ‘co-creators’. In the longer term, the work has the opportunity to help the WNBA deliver personalized content and experiences to fans on any platform or device.

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Sources:
1. WNBA, "WNBA And WNBAPA Reach Tentative Agreement On Groundbreaking Eight-Year Collective Bargaining Agreement," press release, January 14, 2020.
2. "Global interest in women's sports is on the rise," Nielson, October 3, 2018.
3. Jenesse Miller, "News media still pressing the mute button on women's sports," USC News, March 24, 2021.
4. Proprietary data analysis conducted by Deloitte.
5. From proprietary research as a part of Deloitte-conducted focus group. Results are of those surveyed.

Check out additional content related to our WNBA sponsorship and Deloitte’s Sports Practice.

Our sponsorships

Every day at Deloitte, we strive to make an impact that truly matters. At the core of our organization is a commitment to inspire others to reach their full potential, whether that’s at our clients or the organizations we sponsor. To that end, our efforts to advance the organizations we sponsor is critically important. Deloitte’s professionals serve as trusted advisors helping shape long-term strategy, improve operational efficiency, and implement substantive change. .

Pete Giorgio
Principal | US Sports Practice Leader
pgiorgio@deloitte.com
+1 617 437 3097

Pete, a principal with Deloitte Consulting LLP, leads Deloitte’s US Sports practice, serving multiple sports clients including the United States Golf Association, NBA, United States Tennis Association, and United States Olympic Committee… More

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